Setting Thoughtful and Aligned Goals | CMA Expert Shannon Howard

Unlock the strategies behind effective advocacy with expert insights from CMA specialist Shannon Howard. In this resource, Shannon breaks down how to navigate dictated goals in advocacy, helping professionals and organizations transform prescribed targets into actionable outcomes that drive real business impact.

In today’s fast-paced advocacy landscape, teams often receive goals that are dictated by leadership, stakeholders, or external forces. But simply accepting these goals isn’t enough — high-impact advocates must learn how to interpret, align, and connect these goals with broader organizational priorities. This guide walks through the mindset and tactics needed to realign dictated goals with strategy, ensuring your advocacy work not only fulfills expectations but also advances measurable success.

What You’ll Learn:

• How to Evaluate Dictated Goals: Learn practical methods for assessing the relevance and feasibility of goals assigned to your advocacy efforts.
• Alignment with Organizational Outcomes: Discover how to connect advocacy goals to business objectives, maximizing their strategic value.
• Strategies for Impact-Driven Execution: Gain insights into transforming high-level mandates into clear, achievable steps that benefit your team and stakeholders.
• Expert Perspective from CMA Specialist Shannon Howard: Leverage real-world advice from an experienced marketing and advocacy leader who helps advocacy professionals lead with clarity and purpose.

Who Should Watch

Whether you’re a seasoned advocate, marketing professional, or organizational leader, this piece guides you through creating thoughtful, aligned advocacy goals that drive results and resonate across your business ecosystem. Perfect for advocacy campaign planning, team goal alignment, and professional development, this expert resource empowers you to set goals with clarity, confidence, and strategic foresight.