CMA expert Carlos Gonzalez dives into how organizations can harness the power of customer advocacy to fuel both sales and support functions. In this video, you’ll learn how ReferenceEdge enables your team to adopt best-in-class advocacy workflows, accelerate Salesforce adoption, and deliver measurable ROI.
The Advocacy Imperative
Today’s buying environment is evolving. Buyers rely more and more on peer experiences, referrals, and authentic customer voices. For your company, that means turning your happy customers into engaged advocates isn’t just a nice-to-have—it’s a strategic asset. In this section, Carlos explains why customer advocacy is no longer optional and how it can be embedded into your go-to-market ecosystem.
Introducing ReferenceEdge
Here’s where our solution enters the stage. ReferenceEdge empowers you to:
- Identify and recruit the right advocates at the right time
- Create structured workflows across sales, marketing and support that leverage advocacy signals
- Integrate seamlessly with Salesforce and other CRM systems to increase adoption and reduce friction
- Capture meaningful data and convert advocacy into real business metrics (pipeline contribution, win-rate lift, support deflection)
Real World Applications & ROI
Advocacy isn’t just feel-good—it produces results. Carlos walks through examples of companies who successfully deployed ReferenceEdge and saw measurable improvements in:
- Faster sales cycles
- Higher conversion rates
- Stronger customer retention
- Increased advocate engagement
By linking advocacy activities back into Salesforce, every interaction becomes trackable and tied to revenue or cost-savings.
Best Practices for CMA Program Adoption
Getting started is one thing—but adoption at scale is another. Key recommendations include:
- Align sales, support, marketing and customer success around a common advocacy framework
- Use data-driven insight to select your advocates and tailor outreach
- Embed advocacy tasks into CRM workflows to ensure your teams don’t bypass them
- Monitor and communicate the ROI of advocacy efforts so the value becomes obvious
- Continuously iterate and refine based on advocate feedback and business outcomes
Next Steps
Ready to turn your customers into advocates and your advocacy into growth? Watch the video now, then request a live demo of ReferenceEdge and let our team show you how to:
- Map your current advocacy maturity
- Identify quick‐win use cases
- Build a roadmap for scalable adoption
- Click Request a Live Demo to get started.
Don’t let your best references sit idle—they’re powerful revenue engines waiting to be activated. With ReferenceEdge and the strategies Carlos shares, your customer advocacy program can be a core part of your growth strategy. Request a demo today and join the growing list of companies turning advocacy into measurable business success.
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