Unlock actionable career guidance and professional insights from seasoned Customer Marketing & Advocacy (CMA) expert Carlos Gonzalez in this exclusive video from Point of Reference. Whether you’re just starting in customer advocacy or looking to elevate your impact in a leadership role, Carlos shares practical advice drawn from real-world experience in building and scaling high-impact customer programs.
In today’s customer-centric market, advocacy programs are more than a nice-to-have — they’re a strategic growth driver. Buyers increasingly rely on peer insights, authentic stories, and real customer voices to make decisions, making the role of a CMA professional both powerful and essential to business success.
Customer Marketing & Advocacy (CMA) is the discipline of empowering customer advocates to support your brand’s sales, marketing, and retention goals. By bridging cross-functional teams and centering customers in your go-to-market approach, CMAs help transform customer satisfaction into measurable business outcomes.
In this insightful session, Carlos Gonzalez provides practical career advice and strategic tips for CMA professionals, including:
Learn the essential capabilities that set top customer advocacy professionals apart — from program strategy to cross-team collaboration and stakeholder influence.
Carlos explains how CMA leaders can align sales, marketing, customer success, and product teams around shared customer advocacy goals — and why that alignment matters for program adoption and long-term success.
It’s not just about managing reference requests — true CMA expertise involves understanding how customer voices fuel business outcomes and tailoring efforts that scale.
Whether you’re new to the field or aiming for leadership, Carlos shares career tips and professional growth insights that help you stand out and drive greater impact.
This video is ideal for:
✔ Customer advocacy and customer marketing professionals
✔ Sales, marketing, and customer success leaders
✔ Anyone interested in elevating their customer advocacy career
✔ Teams looking to integrate advocacy into company-wide strategy
Watch the video, then explore additional resources from Point of Reference to grow your skills, scale your advocacy programs, and become a customer marketing leader.
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