Customer Advocacy to Drive Nominations | Carlos Gonzalez

Unlock the strategies behind building a thriving customer advocacy nomination engine in this expert video featuring Carlos Gonzalez, a seasoned Customer Marketing & Advocacy (CMA) leader. Carlos breaks down how to generate high-quality advocate nominations that fuel your program’s growth, strengthen your sales pipeline, and create repeatable value across customer-facing teams.

What This Video Covers

In this session, Carlos shares actionable insights and practical methods for driving customer advocacy nominations — one of the most important building blocks of a sustainable advocacy program. You’ll learn how to:

• Understand why nominations matter: See how recruiting a continuous stream of advocate nominations keeps your advocacy pipeline healthy and proactive instead of reactive.
• Implement nomination-driving strategies: Discover effective approaches to encourage internal teams and customers to nominate advocates regularly.
• Connect nominations to revenue influence: Learn how a strong nomination pipeline directly supports sales enablement and accelerates deals by supplying ready-to-engage advocates when they’re needed most.
• Mobilize customer advocates: See how nominations help you identify customers who are not only satisfied but willing to share their stories in case studies, reference calls, testimonials, and peer-to-peer interactions.

Why Advocate Nominations Are Critical

Nominations are the lifeblood of any thriving customer advocacy program. Without a steady inflow of nominated advocates, programs can stall — forcing teams to chase one-off referrals rather than building a predictable advocacy pipeline that supports long-term business goals. By prioritizing nominations as a core KPI, you enhance your program’s ability to scale and deliver measurable impact.

Who Should Watch

This video is essential for:

• Customer advocacy practitioners who want to strengthen how they recruit and maintain advocates.
• Customer success, marketing, and sales leaders looking to embed advocacy nominations into recurring workflows.
• Program owners eager to prove advocacy ROI through increased reference activity and influence metrics.
• Executives seeking to tie advocacy program performance directly to pipeline acceleration and growth.

Start Driving More Nominations Today

In this video, Carlos Gonzalez provides practical, real-world guidance to help you turn satisfied customers into active advocates through nomination strategies that stick. Watch now to refine your process for generating, managing, and activating advocate nominations — and begin maximizing the value of your customer advocacy investments.

‍