Customer Journey and Customer Success | Asha May

In this insightful video, customer advocacy expert Asha May explores the critical role of internal alignment in driving successful advocacy programs. Drawing on her extensive experience helping companies build and scale advocacy initiatives, Asha explains how taking an outside-in view of the customer journey can reveal internal gaps and unlock opportunities for deeper collaboration across teams.

Throughout the video, Asha breaks down practical strategies for customer advocacy professionals to:

• Understand how the customer journey informs internal processes and priorities.
• Identify misalignments between customer expectations and organizational execution.
• Foster cross-functional alignment that enhances customer-focused decision-making.
• Create seamless, customer-centric experiences that strengthen business outcomes and advocacy engagement.

Whether you’re establishing a new advocacy program or aiming to elevate an existing one, Asha’s guidance offers clear, actionable insights for bringing internal teams into alignment with customer needs and advocacy goals.

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