Customer Journey and Customer Success | Asha May

In this insightful video, customer advocacy expert Asha May explores the critical role of internal alignment in driving successful advocacy programs. Drawing on her extensive experience helping companies build and scale advocacy initiatives, Asha explains how taking an outside-in view of the customer journey can reveal internal gaps and unlock opportunities for deeper collaboration across teams.

The Customer Journey

Throughout the video, Asha breaks down practical strategies for customer advocacy professionals to:

• Understand how the customer journey informs internal processes and priorities.
• Identify misalignments between customer expectations and organizational execution.
• Foster cross-functional alignment that enhances customer-focused decision-making.
• Create seamless, customer-centric experiences that strengthen business outcomes and advocacy engagement.

Who Should Watch

Whether you are establishing a new advocacy program or looking to elevate an existing one, Asha May’s insights offer clear, actionable guidance for leveraging the customer journey as a unifying framework. By using customer success and advocacy as bridges between teams, organizations can break down silos, strengthen internal alignment, and deliver experiences that drive measurable business outcomes. Ultimately, this alignment doesn’t just benefit customers—it creates stronger advocacy programs that are sustainable, scalable, and deeply rooted in customer value.

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