Building Sales Team Alignment | Learn from CMA Expert Carlos Gonzalez

Cross-Functional Alignment with Carlos Gonzalez

In this short video, Carlos Gonzalez, seasoned Customer Marketing & Advocacy (CMA) professional, breaks down how organizations can build and strengthen cross-functional alignment to accelerate the adoption, impact, and long-term success of their customer advocacy programs.

Carlos shares practical tactics and real-world insights that go beyond theory — focusing on how teams across sales, marketing, customer success, and product can align around shared goals, priorities, and workflows that fuel advocacy success. By aligning internal teams and activating collaborative engagement, companies can drive stronger stakeholder buy-in, improve program adoption, and create measurable business impact.

Throughout the video, you’ll learn:

• Why cross-functional alignment is pivotal for customer advocacy adoption and ROI.
• How shared priorities and collaborative processes improve program uptake across GTM functions.
• Practical strategies to ensure sales, support, marketing, and customer success are unified around advocacy goals.
• Ways to foster engagement that sustains long-term program success and delivers measurable business outcomes.

Whether you’re launching a new advocacy initiative or scaling an existing one, Carlos’ guidance offers concrete steps to drive alignment that helps your organization move faster, together.

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