Let’s be honest—B2B marketing has lost the plot. Misaligned teams, vanity metrics, disconnected journeys, and more tech than talent... it’s no wonder marketing struggles to prove its value. In this installment of our Breaking Through the Bullsh*t webinar series, we cut through the noise and expose what’s really holding B2B back—from busted attribution models to the fantasy of one-size-fits-all buyer journeys. You’ll walk away with real talk, real strategies, and a renewed focus on what actually drives revenue, trust, and impact. This isn't another fluffy marketing webinar. It’s the wake-up call your GTM strategy needs.
Featuring Dr. Debbie Qaqish, Principal & Chief Strategy Officer with The Pedowitz Group, and Ardath Albee, CEO & B2B Marketing Strategist with Marketing Interactions.
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