B2B Marketing is Broken | BTTBS webinar

About This Webinar

Let’s be honest—somewhere along the way, B2B marketing drifted off course. Teams are misaligned. Metrics don’t mean anything. Buyer journeys feel more like guesswork than strategy. And marketing tech stacks keep getting bigger, while actual marketing impact keeps getting smaller.

If this sounds familiar, you’re not alone—and you’re not wrong.

In this installment of our Breaking Through the Bullsh*t webinar series, we’re stripping away the buzzwords and calling out the hard truths about what’s holding B2B back. From outdated attribution models to the myth of the linear funnel, we’ll explore why so many marketing teams struggle to show value—and what the best organizations are doing differently.

This session isn’t about hot takes or hype.
It’s about:

• Understanding the real reasons B2B marketing feels broken
• Identifying the gaps between what teams think works and what actually does
• Rebuilding your marketing strategy around revenue, trust, and buyer reality
• Fixing the disconnects across GTM teams so marketing becomes a growth engine—not a cost center
• Prioritizing the work that moves the needle, and ditching the noise that doesn’t

If you’re tired of surface-level conversations and ready for an unfiltered look at the state of B2B, this is your wake-up call.

What You’ll Learn

In this session, we’ll break down:

• Why attribution is failing—and how to rethink it for today’s buying behavior
• Where marketing and sales alignment truly breaks (and how to fix it)
• How to design buyer experiences that reflect actual customer behavior, not outdated funnels
• Why vanity metrics are killing credibility—and which metrics actually matter
• How overgrown tech stacks create more problems than they solve
• What high-performing B2B teams prioritize to drive real revenue impact

You’ll leave with practical frameworks, smarter ways to evaluate your programs, and clarity on where to focus next.

Who Should Attend

This webinar is for B2B marketing, revenue, and GTM leaders who are tired of doing more but achieving less—and who are ready to challenge the status quo in pursuit of better results.

If you’re responsible for pipeline, customer experience, demand generation, or revenue strategy, this conversation is built for you.

Featured Speakers

Dr. Debbie Qaqish
Principal & Chief Strategy Officer, The Pedowitz Group
A pioneer in revenue marketing, Debbie brings decades of expertise helping organizations transform their marketing functions into measurable growth engines.

Ardath Albee
CEO & B2B Marketing Strategist, Marketing Interactions
A recognized expert in complex B2B buying journeys, Ardath helps organizations elevate their content, messaging, and customer engagement to drive meaningful revenue impact.

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