AI in Customer Experience Space | BTTBS webinar

You’ve got the tech. The budget. The strategy.

But here’s the truth: AI fails when people aren’t ready to change.
It’s not the models. It’s not the platforms. It’s not the roadmap.

AI stalls when teams don’t adopt, adapt, or align—and that leaves even the most promising initiatives collecting dust as expensive shelfware.

In this installment of our Breaking Through the Bullsh*t webinar series, we’re cutting through the hype and getting real about the human side of AI transformation. You’ll learn the missing link between strategy and execution—and what tech marketing, customer experience, and change leaders must do to drive genuine adoption and sustained impact.

What You’ll Learn

• Why AI initiatives fail (and what to do differently)
• How to prepare teams for new ways of working
• Practical change-management approaches that accelerate adoption
• How customer-facing teams can lead readiness and alignment
• The role of communication, enablement, and iteration in long-term success

Featuring Guest Speaker

Kristi Faltorusso
Chief Customer Officer, ClientSuccess

A respected industry leader in customer success and operational excellence, Kristi brings real-world experience on what it takes to turn strategy into outcomes—without the fluff, buzzwords, or false promises.

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