Voice of the Customer | Advocacy Accelerator webinar

Let your customers do the talking — and the selling.

You’ve built a strong advocacy program. Now it’s time to unleash its most powerful asset: the authentic voice of your customers.

In this installment of our Advocacy Accelerator series, we take a deep dive into what “Voice of the Customer” really means in today’s B2B landscape—and how the most forward-thinking teams are activating it far beyond the traditional case study. This session goes beyond tactics and gets to the heart of why customer storytelling is one of the most influential tools in your go-to-market strategy.

You’ll learn how to gather richer, more actionable customer insights, repurpose them across multiple channels, and deliver stories that resonate with prospects, executives, and internal stakeholders alike. Whether your goal is stronger sales enablement, tighter alignment with leadership, or higher program visibility, this webinar gives you the roadmap.

What You’ll Learn

✓ How to elevate the Voice of the Customer beyond basic testimonials
Discover new ways to capture insights—from interviews and customer-led content to advocacy-driven data—and transform them into compelling narratives.

✓ Where customer stories make the biggest impact
See how teams use customer proof points across sales cycles, ABM campaigns, product launches, onboarding, and executive conversations.

✓ How to drive real business outcomes with customer storytelling
Learn to connect customer voice assets to pipeline influence, deal acceleration, retention motions, and leadership alignment.

✓ Practical frameworks you can implement immediately
From content mapping to request workflows to customer spotlights, walk away with actionable templates to strengthen your program.

Why the Voice of the Customer Matters More Than Ever

In an era of overloaded buyers and crowded categories, authentic customer perspective is your most credible differentiator. But capturing it is only the beginning—knowing how to activate it at scale is what turns stories into strategy.

This webinar breaks down how to build a repeatable, measurable VoC engine inside your advocacy program—one that boosts team adoption, fuels content creation, and reinforces brand trust.

Featuring Industry Experts

Colette Chavalia
Principal Customer Marketing Manager, Databricks
A seasoned customer marketer known for building high-impact advocacy programs that elevate customer voices and support sales velocity.

Alison Bukowski
VP, Customer Experience, Point of Reference
An expert in customer engagement, program strategy, and advocacy operations who helps organizations turn customer relationships into revenue-driving assets.

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