Engage... then Engage Some More | Advocacy Accelerator webinar

Advocacy Accelerator Webinar‍

Featured guest speaker: Jennifer Ells, Community & Advocacy Manager, Dayforce

In B2B business, engagement isn’t just a trendy term — it’s the engine that powers sustainable growth. In this installment of the Advocacy Accelerator webinar series from Point of Reference, industry leaders unpack how thoughtful, strategic engagement can transform customer relationships into measurable business outcomes.

Importance of B2B Engagement

In today’s competitive B2B landscape, simply acquiring customers isn’t enough. Organizations must cultivate ongoing engagement that strengthens internal alignment and fuels external success. This webinar explores how to:

• Build stronger internal alignment that drives external customer wins by uniting teams around a shared engagement strategy.
• Share real-world examples of programs that outperform expectations — boosting retention, increasing revenue, and creating competitive advantage.
• Create a customer engagement “flywheel” — a repeatable, scalable cycle of actions that continuously deepens relationships and drives advocacy far beyond one-time interactions.

What You’ll Learn

Participants will walk away with a clearer understanding of:

Why engagement is central to modern B2B customer marketing and advocacy success — not just a nice-to-have. ‍

Practical tactics to fuel retention and growth, including engagement strategies you won’t find in a playbook.

‍How to align cross-functional teams (marketing, customer success, sales, etc.) so engagement efforts reinforce one another and deliver greater impact. ‍

Ways to operationalize engagement— turning strategic intent into repeatable processes that strengthen relationships long term.

Who Should Watch

This session is ideal for:

• Customer advocacy leaders and managers
• Customer marketing and engagement professionals
• Anyone responsible for retention, loyalty, or long-term customer success
• Teams looking to build or scale a structured customer engagement or advocacy program

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