Company news, events and notable mentions

Point of References Adds Program Health Monitor in Latest Release of ReferenceEdge

DENVER, CO (PRWEB) August 10, 2020 – Point of Reference today announced the availability of Program Health Monitor (PHM) for ReferenceEdge℠, the only native customer reference application for Salesforce®. This new functionality enables ReferenceEdge users to set specific program goals and monitor goal progress via a visual dashboard.

The new capabilities are standard in the just-released version of ReferenceEdge at no additional charge. PHM comes with pre-built goal templates to give clients a jumpstart and also supports defining custom goals. In addition to the visual dashboard showing progress towards set goals, PHM includes periodic program summary notifications and period-over-period comparison of specific metrics. “The time-sensitivity of typical activities coupled with often over-taxed program managers results in goals getting lost in action,” said David Sroka, President, Point of Reference. “PHM provides the structure and tracking to keep goals from becoming out of sight, out of mind,”

PHM is another example of how Point of Reference streamlining and automating processes that benefit both program managers and the C-suite. “We believe that the ability to set program goals that align to corporate imperatives is essential to long-term program success,” Sroka said. “Exec sponsors will view programs differently when this sort of rigor/discipline is demonstrated—and that leads to active not tacit support.”

August 10, 2020

ReferenceEdge Recognized by Smart Selling Tools
Top Sales Tool Guide 2020

DENVER, CO (PRWEB) May 18, 2020 – Point of Reference today announced its 100% Salesforce® native reference management technology, ReferenceEdge℠, made the cut for the 2020 Top Sales Tools Guide from Smart Selling Tools. Additionally, ReferenceEdge was featured as Smart Selling Tools Sales Technology of the Week beginning April 26, 2020.

“Smart Selling Tools shares practical resources and insights about software technologies that address key issues faced by revenue-generating teams in B2B organizations,” said Nancy Nardin, Founder of Smart Selling Tools. “The annual Top Sales Tools Guide highlights innovative products that increase productivity for sales organizations. ReferenceEdge was selected in the category of Reference Management because it makes customer references easy to find and leverage to boost win rates.”

“We are honored that ReferenceEdge was recognized by this definitive guide,” said David Sroka, President of Point-of-Reference. “Inclusion in Nancy Nardin’s guide is confirmation that ReferenceEdge delivers significant improvements and ROI to B2B organizations by automating and streamlining customer reference activities throughout the sales process.”

May 18, 2020

All Green Smart Selling Badge

Point of Reference Selected as Sales Tool of the Week by Smart Selling Tools

ReferenceEdge was just featured as a top sales tool of the week by Nancy Nardin of Smart Selling Tools, the industry’s foremost expert on sales technology. Check out her review here.

April 26, 2020

Point of Reference CEO to Co-Present at the Summit on Customer Engagement

Point of Reference, a Salesforce® and Customer Powered Alliance partner, today announced that CEO, David Sroka, will co-present with Alyse Chiariello, Senior Director, Customer Marketing for Point-of-Reference client NICE inContact at the Summit on Customer Engagement. The Summit runs March 2-4, 2020, at the Hyatt Regency in Burlingame, California.

The workshop, entitled Just Getting Started, is scheduled from 1-4 PM on Monday, March 2nd. In the session, Chiariello will outline the best practices for developing a customer advocate program, securing executive support, gaining user adoption, and measuring program success. 

“Point of Reference was a founding sponsor of the Summit 16 years ago, and we continue to find this event to be the most focused for those running customer marketing and or advocate programs,” said Sroka. “I’m delighted to see one of our super-star customers, Alyse Chiariello, be able to share her enthusiasm and expertise with people new to customer advocate program management.”

January 7, 2020

Point of Reference Webcast / New to customer reference programs? This is for you.

September 25, 2019

Point of Reference Sponsors SiriusDecisions 2019 Summit

Point of Reference, a Salesforce® partner and Customer Powered Alliance member, is pleased to announce its sponsorship of the SiriusDecisions 2019 Summit running May 5-8 at the Austin Convention Center in Austin, TX.

“We help our clients realize the full value of their customers’ stories throughout all stages of the sales cycle,” said CEO, David Sroka. “The conference theme, TOGETHER: Achieving High Performance by Aligning the B-to-B Revenue Engine, dovetails with our objectives at Point of Reference and those of the Customer Powered Alliance.”

Press Release

March 25, 2019

Point of Reference CEO to Present Workshop at the Summit on Customer Engagement

Point of Reference,  a Salesforce® and Customer Powered Alliance partner announced that David Sroka, CEO of Point of Reference, will be giving a workshop on executive engagement at the upcoming The Summit on Customer Engagement.

Sroka’s workshop entitled Capturing CXO Engagement for Customer Advocacy Success will be on Friday, March 15th. The session will give CAP Managers and Directors the practical tools and a step-by-step guild for achieving powerful alignment with corporate goals and C-suite engagement.

Press Release

February 18, 2019

Customer Powered Alliance Launched at B2BMX

SCOTTSDALE, AZ / February 25, 2019

Point of Reference,  along with Influitive, Sendoso, SurveyMonkey and TrustRadius have joined forces to evangelize and enable customer powered movement. Alliance members believe that organizations that integrate customers into every practical aspect of their business are more successful, and each offers solutions to achieve that goal. The B2B Marketing Exchange event was a perfect opportunity to launch the Alliance. The inaugural Alliance-sponsored event included Alliance leadership and marketing executives from 20 businesses, was an opportunity to share ideas and examples of how their organizations were taking “customer obsessed” to the next level.

Future events, including webinars, executive breakfasts and more, will be announced shortly.

January 10, 2019