Point of Reference CEO to Co-Present at the Summit on Customer Engagement
Point of Reference, a Salesforce® and Customer Powered Alliance partner, today announced that CEO, David Sroka, will co-present with Alyse Chiariello, Senior Director, Customer Marketing for Point-of-Reference client NICE inContact at the Summit on Customer Engagement. The Summit runs March 2-4, 2020, at the Hyatt Regency in Burlingame, California.
The workshop, entitled Just Getting Started, is scheduled from 1-4 PM on Monday, March 2nd. In the session, Chiariello will outline the best practices for developing a customer advocate program, securing executive support, gaining user adoption, and measuring program success.
“Point of Reference was a founding sponsor of the Summit 16 years ago, and we continue to find this event to be the most focused for those running customer marketing and or advocate programs,” said Sroka. “I’m delighted to see one of our super-star customers, Alyse Chiariello, be able to share her enthusiasm and expertise with people new to customer advocate program management.”