Company news, events and notable mentions

Point of Reference Sponsors Advocamp 2017

Point of Reference to sponsor at Influtive’s 2017 Advocamp event in San Francisco, CA December 6-8. A pre-built integration between the AdvocateHub and ReferenceEdge is available to mutual clients.

Read the full release

November 7, 2017

CIOReview | 20 Most Promising Salesforce Solution Providers 2016 & 2017

Point of Reference has been named as one of CIOReview’s “20 Most Promising Salesforce® Solutions Providers” for a second year in a row! The profile on Point of Reference and our 100% native app for customer reference management, ReferenceEdge®, is in the magazine’s June 2017 Salesforce issue. Thank you for the honor CIOReview! The Salesforce provider section starts on page 14. We’re featured on page 49.  Read the article.

20 Most Promising Salesforce Solution Providers

June 6, 2017

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May 25, 2017

Point of Reference sponsors 2017 Summit on Customer Engagement

For the 13th contiguous year Point of Reference will be sponsoring and participating in the Summit on Customer Engagement March 6-7 in Redwood City, CA. This is the largest educational and networking event held annually for professional customer reference/advocate program leaders. Whether your company has an established program, or you’re leading an effort to build a new program, this is a must attend event. Don’t reinvent the wheel and lose valuable time, learn from your peers. Point of Reference clients are eligible for a sponsor discount. Contact us to learn how it works.

January 9, 2017

Point of Reference Delivers Shared Contacts Functionality to Support Customer Advocate Programs in Life Sciences Organizations

Point of Reference, a leading provider of customer advocate program solutions, announced Shared Contacts capabilities as part of the two most recent quarterly releases of ReferenceEdge℠, the only customer advocate management application native to Salesforce®.

January 5, 2017

CIOReview | 20 Most Promising Salesforce Solution Providers 2016

Point of Reference today announced it has been recognized as one of CIOReview’s “20 Most Promising Salesforce® Solutions Providers of 2016” in the magazine’s October 2016 issue for its Salesforce native application, ReferenceEdge®. Read the press release.

September 16, 2016

Point of Reference Adds Gamification to Flagship Customer Advocate App

Point of Reference, a leading provider of customer advocate program solutions, today announced the release of a new User Rewards feature for ReferenceEdge®, the only native customer advocate management application for Salesforce®. This new functionality enables employees, users of ReferenceEdge, to accrue points for completing a variety of activities in the application.

August 4, 2016

Now Available: ReferenceEdge Integration with Gainsight

Point of Reference, a provider of customer advocate program solutions, today announced the multi-point integration of its customer reference management application, ReferenceEdge, with the Gainsight Customer Success platform. The integration allows information to flow bi-directionally between the two applications so that reference management and Customer Success teams can both benefit by having access to information created and managed by the other team.

June 9, 2016

Point of Reference at Gainsight PULSE 2016

If you’re planning on attending the Gainsight user conference in Oakland, CA May 10-12, at the Oakland Convention Center look for us at the main booth, partner area. Point of Reference recently completed a collaborative project with Gainsight  resulting in a multi-point integration between our respective technologies. This initiative was largely accomplished through the Gainsight Rules Engine because ReferenceEdge℠ is a native application for Salesforce®. We see tremendous synergy between customer success teams and customer advocate teams and this integration will help our mutual clients do a more effective job of incorporating customer advocate stories and perspectives in a higher percentage of opportunities. The result being a higher close rate.

April 30, 2016

Point of Reference Announces Integration with Influitive’s AdvocateHub

Point of Reference, a provider of customer advocate program solutions, today announced the integration of its 100% native Salesforce technology, ReferenceEdge, with the AdvocateHub platform from Influitive. The integration enables customer advocacy program managers to access consistent data in both applications, which reduces the need for manual reporting and allows managers to spend more time on serving advocates. The new capability is immediately available from Point of Reference.

March 31, 2016

Point of Reference sponsors 2016 Summit on Customer Engagement

For the 12th straight year Point of Reference will be exhibiting and presenting at the Summit on Customer Engagement March 1-2 in Redwood City, CA. This is the most important annual event for professional customer reference program leaders to exchange best practices and cultivate invaluable network connections. Point of Reference clients are eligible for a sponsor discount. Contact us to learn how it works.

November 9, 2015

Wearables, Meet Customer Advocacy

Point of Reference’s ReferenceEdge℠ is among the first 20 wearable apps announced by Salesforce.com. Enterprise wearables are here!

August 14, 2015

Point of Reference announces the availability of Customer Advocate Community for ReferenceEdge℠

DENVER, CO (PRWEB) July 7, 2015 – Point of Reference today announced the availability of Customer Advocate Community for ReferenceEdge℠, the only native customer reference application for Salesforce®. This new functionality enables companies to connect with and cultivate customer advocates quickly and easily. This new community capability is offered as an optional add-on for ReferenceEdge customers…

July 9, 2015

ReferenceEdge Makes the Cut: Top Sales Automation Tools

Docurated compiled a list of its top sales automation tool picks and ReferenceEdge℠ made the cut.

June 17, 2015

Point of Reference Continuously Mines Customer References from Won Opportunities

Spring release of ReferenceEdge℠ features new functionality that systematically identifies leads for the customer reference program based on Salesforce opportunity data.

April 3, 2015

Point of Reference expands app automation to take the chore out of keeping customer reference intelligence current

New functionality included in the Winter release of ReferenceEdge℠ provides customer account owners with regular, automatic reminders to check and update customer reference information via Salesforce Chatter or email.

January 12, 2015