Customer Powered Alliance Launched at B2BMX
SCOTTSDALE, AZ / February 25, 2019
Point of Reference, along with Influitive, Sendoso, SurveyMonkey and TrustRadius have joined forces to evangelize and enable customer powered movement. Alliance members believe that organizations that integrate customers into every practical aspect of their business are more successful, and each offers solutions to achieve that goal. The B2B Marketing Exchange event was a perfect opportunity to launch the Alliance. The inaugural Alliance-sponsored event included Alliance leadership and marketing executives from 20 businesses, was an opportunity to share ideas and examples of how their organizations were taking “customer obsessed” to the next level.
Future events, including webinars, executive breakfasts and more, will be announced shortly.