Lara has spent more than 18 years at Point of Reference, helping customers build and sustain world-class customer advocacy programs. As Vice President of Customer Success, she leads the Account Director team, ensuring a services-oriented partnership model that drives measurable impact for clients using ReferenceEdge.
Her leadership combines deep expertise in ReferenceEdge, change management, and advocacy strategy—guiding organizations through adoption, engagement, and long-term program growth. Lara is passionate about empowering program managers to transform their customer’s stories into business assets, fostering collaboration between marketing, sales, and customer success teams.
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