Alison’s background is rooted in customer service and marketing; she prides herself on leading through empathy and putting the customer first to create an engaging, multi-dimensional customer experience that drives strong business value and results. She took 20+ years in marketing, customer success, and sales operations to pursue her true passion: an exclusive focus on the overall customer experience and how each component of the customer journey needs to be represented and reflected in business operations, decisions, and strategy.
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