Technology is only as powerful when people use it—and that’s where change management comes in. With the Prosci ADKAR Model (Awareness, Desire, Knowledge, Ability, and Reinforcement) as our framework, we explain what it really takes to spark user adoption and make new tools stick. Our ADKAR podcast series along with related blogs posts provide insights and inspiration for effectively managing the people side of change.

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Change Management Podcast Series

• Awareness Stage podcast (18:02)
• Desire Stage podcast (18:41)
• Knowledge Stage podcast (14:19)
• Ability Stage podcast (11:15)
• Reinforcement Stage podcast (16:40)

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User Adoption Blog Posts

• Adoption Isn’t Magic—It’s a Joint Venture in Motion
• Think You Have an Adoption Problem? It’s a Change Management Problem
• Embedding Customer Marketing in Your Company’s DNA
• Advisory Boards for Customer Advocacy Programs
• Customer Marketing Program Adoption & Salespeople
• Quashing the Reference Shadow Market

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