Advanced Advocacy Exchange

What is Advanced Advocacy Exchange?

This first-of-its-kind, invitation-only event brings together the most experienced and strategic leaders committed to elevating customer advocacy overall while driving business value via customer experience—accomplished professionals who shaped the evolution of customer advocacy as a discipline, not just a function. The day is purpose-built for deep learning, meaningful connection, and elevated conversation that goes far beyond introductory concepts.
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The mission of the Advanced Advocacy Exchange is to:

Join us, May 6-7, in beautiful downtown Minneapolis for an experience beyond the office...

I’ve been thrilled with the staffing services provided over the past year. The candidate Point of Reference placed with us has been exceptional—she fully integrated into our team and has become someone we rely on daily. I highly recommend your team to anyone looking for reliable, cost-effective staffing solutions.

Lauren H.

Senior Director, Customer Marketing

Since implementing ReferenceEdge, I’ve had the opportunity to focus my role more on strategy and training to support our Customer Reference Program and other sales supporting activities. Where I used to spend my time reactively responding to requests or pulling data from various sources, I can more easily provide that same level of support for requests while also freeing up time to think and work proactively to strengthen our program.

MaryAnn Rains

Customer Advocacy Marketing Manager

Before ReferenceEdge, we had a homegrown solution that was using limited information from Salesforce; it was a manual and very slow process. The reference information was stored in pockets in various spreadsheets and quickly became obsolete with no single place to search. Too much time was lost finding and sourcing customer references and our advocates were being overused, so it was very apparent that we needed to search for a tool that could help us overcome those challenges.

Martha Casanova

Sr. Customer Marketing Manager

There are several ways we are measuring success. The one that I really like is what we call the “attachment rate”—it’s the percent of new Sales with references attached to them. That's a good indicator of how well our program is, both how it’s being adopted and how successful it is. The attachment rate is now one of my KPIs. This also validates another thing—how important references, and ReferenceEdge, are to new sales.

Jennifer Ells

Manager of Customer Advocacy

What to Expect?

What to Expect

This is a one and a half-day, fully immersive experience, intentionally designed to maximize value and engagement, featuring: