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Career and Leadership
Customer Success Alignment
Executive Alignment
Stakeholder Engagement
Sales Alignment
Webinars
Influencing Without Authority | BTTBS Webinar
February 20, 2026
customer advocacy strategy, influencing without authority
Influencing without authority is a critical skill for customer marketing and advocacy leaders. Learn how to drive revenue, retention, and alignment across teams.
AI and Automation
Career and Leadership
Executive Alignment
Program Strategy
Trends and Industry Insights
Blog Posts
Marketing Burnout in 2026 (& Why Advocacy Is the Pressure Valve)
February 20, 2026
marketing burnout
Marketing burnout is intensifying as CMOs face AI overload and ROI pressure. Discover how customer advocacy programs are stabilizing teams and sharpening focus!
AI and Automation
Content and Storytelling
Customer Success Alignment
Measurement and ROI
Sales Alignment
Podcasts
Repeatable, Reliable, Review: The Metrics Behind Advocacy | CMA Podcast
February 18, 2026
reliable revenue, repeatable revenue
Learn how to transform customer advocacy from relationship-focused to results-driven. Lisa Kaspari shares how the right metrics, engagement insights, and storytelling can demonstrate value, influence revenue, and strengthen leadership buy-in.
Career and Leadership
Executive Alignment
Program Strategy
Stakeholder Engagement
Blog Posts
Leveling Up: From Tactician to Advocacy Consultant
January 26, 2026
advocacy consultant
A practical guide for CMA leaders to move beyond tactical requests and become internal advocacy consultants who drive strategy, influence outcomes, and earn executive visibility.
Career and Leadership
Customer Success Alignment
Executive Alignment
Stakeholder Engagement
Videos
Expert Insights & Best Practices for Stakeholder Engagement| Kristin Sanderson
January 5, 2026
stakeholder engagement
Discover actionable strategies and expert insights on effective stakeholder engagement with Kristin Sanderson. Learn the key principles that drive successful collaboration, build trust, and align stakeholder interests for better outcomes in projects, organizational initiatives, and community engagement.
Measurement and ROI
Program Strategy
Sales Alignment
Executive Alignment
Podcasts
B2B Marketing is Broken | CMA Podcast
December 3, 2025
B2B marketing
Explore the real reasons B2B marketing falls short and learn practical strategies to improve alignment, attribution, and buyer engagement. Featuring Debbie Qaqish and Ardath Albee.
AI and Automation
Program Strategy
Trends and Industry Insights
Podcasts
AI and Customer Experience | CMA Podcast
December 19, 2025
AI and CX
AI doesn’t fail because of bad tech—it fails because people aren’t ready. Learn how to bridge the gap between AI strategy and adoption in this BTTBS webinar featuring Kristi Faltorusso.
Career and Leadership
Executive Alignment
Program Strategy
Blog Posts
How to Think Like a CMO (Why You Need to Have an Executive Mindset)
December 31, 2025
executive mindset, executive alignment, customer marketing strategy, how to think like a CMO, customer marketer career growth
See how an executive mindset can help customer marketers operate more strategically, strengthen their programs, and think like CMOs.
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