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I'm a Customer Reference Manager
- I have to track how and how often we're using customer references and prevent burnout
- I need to improve the visibility and project management of all customer reference activities
- I must be able to report program impact on revenue and track other key metrics
Point of Reference provides pragmatic and measurable customer reference management technology solutions and content development services that help reference managers organize content and processes and leverage customer insights using a decidedly unconventional approach.
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Customer Reference Management Case Studies, Tools and White Papers> Lexmark International, Inc. Case Study: A Story of Global Success Realized One Region at a Time
> Customer Reference Guides for User Adoption: Insights into successfully navigating the obstacles
> Customer Reference Program Marketing Plan Tool: Free, customizable tool to help organizations jumpstart a Customer Reference Program initiative
> Customer Reference Program Maturity Model Assessment Tool: Assess your Customer Reference Program using 11 key criteria -
Reality check> Schedule a complimentary CRPeak Assessment by our experts and receive an Rx for improvement
> Take a free instant online self-assessment and see how your Customer Reference Program compares to others
Customer Reference Program Models, Pros and Cons
May 7th, 2012
There are a number of ways that a customer reference program can be designed with respect to handling customer reference requests. This post describes 3 models and the pros and cons of each.
What Customer Reference Program Model is Right for You?
May 4th, 2012
Customer reference programs shouldn’t simply “become,” but rather, should be thought through and carefully designed to meet the needs of stakeholders and be sustainable in the company’s culture. This post provides food for thought.
ReferenceStor™
The Swiss Army Knife of Customer Reference Management Systems
ReferenceStor is our SaaS-based reference database and process management system tuned to make customer reference information available to the enterprise. Plus, ReferenceStorMobile simplifies reference management for road warriors.
Content Development
The Right Content for Every Stage of the Sales Cycle
Point of Reference offers a variety of video, audio and written content products to fit any need, including our exclusive offerings, TruPoints™ and Customer Reference Forums.
Supplemental Staffing
Top-Notch Staffing Solutions
Need an extra 8 hours, 24 hours, 40 hours per week? Point of Reference puts extended members of your team at your disposal.
