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Reference Manager
Marketing Executive
Sales Executive
Reference Manager
Marketing Executive
Sales Executive

I'm a Customer Reference Manager

  • I have to track how and how often we're using customer references and prevent burnout
  • I need to improve the visibility and project management of all customer reference activities
  • I must be able to report program impact on revenue and track other key metrics

Point of Reference provides pragmatic and measurable customer reference management technology solutions and content development services that help reference managers organize content and processes and leverage customer insights using a decidedly unconventional approach.

The Value Gap and Customer Advocacy

The value gap, as defined by SiriusDecisions, can be addressed in a variety of ways, but customer advocates may be the most expedient.


Webinar: See the first native customer reference management app for Salesforce

Finally, customer reference management software built just for Salesforce┬«! If your company uses Salesforce and you don’t have an app to manage your program, or your needs have out paced your current solution, see what’s possible with a native Salesforce app purpose-built for customer reference management. Hear from Wendi Wolfgram of FrontRange Solutions who will […]



The Swiss Army Knife of Customer Reference Management Systems

ReferenceStor is our SaaS-based reference database and process management system tuned to make customer reference information available to the enterprise. Plus, ReferenceStorMobile simplifies reference management for road warriors.

Content Development

The Right Content for Every Stage of the Sales Cycle

Point of Reference offers a variety of video, audio and written content products to fit any need, including our exclusive offerings, TruPoints™ and Customer Reference Forums.

Supplemental Staffing

Top-Notch Staffing Solutions

Need an extra 8 hours, 24 hours, 40 hours per week? Point of Reference puts extended members of our team at your disposal.