Reference Manager
Marketing Executive
Sales Executive

I'm a Customer Reference Manager

  • I have to track how and how often we're using customer references and prevent burnout
  • I need to improve the visibility and project management of all customer reference activities
  • I must be able to report program impact on revenue and track other key metrics

Point of Reference provides stress relief for reference managers through solutions that organize reference content and program processes, and leverage customer insights using a decidedly unconventional approach.

ReferenceStor™

One place to find and manage all things reference-related.

ReferenceStor is our hosted reference database and process management system. Say goodbye to outdated worksheets, pleas for IT help, and embarrassing who's on first situations with customers.

TruPoints™

How can a reference be available 20 times a day?

TruPoints are unscripted, candid reference interview replays, video and audio, that satisfy 75%-80% of live reference requests. Salespeople can put reference interviews onto prospects' desktops in minutes and know exactly what parts of the interview were reviewed.

Point Services

One relationship to manage, many solutions for your program

Have what you think is an off–the–wall request? Ask us! We’ve probably done it or are doing it for other clients already. The list is long, but here's a sample of services wersquo;ve provided that you may not associate with Point of Reference: tradeshow videos, customer profile updates, podcasts, supplemental staffing, viral promotional videos for the program, written industry composite and ROI studies, surveys and analyst award nominations.