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Reference Manager
Marketing Executive
Sales Executive
Reference Manager
Marketing Executive
Sales Executive

I'm a Customer Reference Manager

  • I have to track how and how often we're using customer references and prevent burnout
  • I need to improve the visibility and project management of all customer reference activities
  • I must be able to report program impact on revenue and track other key metrics

Point of Reference provides pragmatic and measurable customer reference management technology solutions and content development services that help reference managers organize content and processes and leverage customer insights using a decidedly unconventional approach.

How Can Marketing Help Sales Hit Quota?

We all know that the toughest part of sales is hitting quota, but do you know the average percentage of salespeople that don’t hit their quota? That number is 40%! That strikes me as a pretty high number, but also one that customer reference teams can significantly impact, which is pretty exciting for marketing or […]

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Where Should I Spend My Time as a Customer Reference Manager?

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ReferenceStor™

The Swiss Army Knife of Customer Reference Management Systems

ReferenceStor is our SaaS-based reference database and process management system tuned to make customer reference information available to the enterprise. Plus, ReferenceStorMobile simplifies reference management for road warriors.

Content Development

The Right Content for Every Stage of the Sales Cycle

Point of Reference offers a variety of video, audio and written content products to fit any need, including our exclusive offerings, TruPoints™ and Customer Reference Forums.

Supplemental Staffing

Top-Notch Staffing Solutions

Need an extra 8 hours, 24 hours, 40 hours per week? Point of Reference puts extended members of our team at your disposal.