I'm a Customer Reference Manager
- I have to track how and how often we're using customer references and prevent burnout
- I need to improve the visibility and project management of all customer reference activities
- I must be able to report program impact on revenue and track other key metrics
Point of Reference provides pragmatic and measurable customer reference management technology solutions and content development services that help reference managers organize content and processes and leverage customer insights using a decidedly unconventional approach.
I'm a Marketing Executive
- I need a tool that makes customer reference “assets” accessible to the entire marketing team
- I want the ability to explain the reference program's value to the rest of the executive team
- I need self-service and automation to make my reference team as efficient as possible
- I need a partner that can provide me with a one-stop shop for content creation, management, and delivery
Point of Reference provides stress relief for marketing executives through solutions that organize reference assets so that it's easily accessible by PR, Analyst Relations, Sales, etc., when they need it; and make it easy to prove the program’s impact.
I'm a Sales Executive
- I want my sales team to spend less time on reference requests and more time selling
- I need one simple, intuitive place for my sales people to find customer reference content
- I need a way to leverage our top clients in every possible deal
- I must make my sales team as efficient as possible
Point of Reference provides stress relief for sales teams through solutions that organize reference information in an easily accessible manner whenever it’s needed, providing relevant customer references and related content at the critical time in an opportunity.
How to Create a Winning Partnership with a System Integrator
We recently completed a deployment of our customer reference management app, ReferenceEdge. This was for an important, long-standing client, and in partnership with Deloitte. This was a new experience for us since we typically operate independently, separate from a larger IT project. In this case Salesforce was being deployed at the same time and we […]
Where Sales and Marketing Meet: CRM and the Customer Reference Program
The internet and bookshelves are full of articles, anecdotes and self-help-for-business on the topics of getting Sales and Marketing more in tune with each other, breaking down “us and them” barriers, and becoming more effective for higher company performance. Customer Relationship Management (CRM) software was supposed to help (or force, depending on who you spoke […]
The Swiss Army Knife of Customer Reference Management Systems
ReferenceStor is our SaaS-based reference database and process management system tuned to make customer reference information available to the enterprise. Plus, ReferenceStorMobile simplifies reference management for road warriors.
Top-Notch Staffing Solutions
Need an extra 8 hours, 24 hours, 40 hours per week? Point of Reference puts extended members of our team at your disposal.