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Reference Manager
Marketing Executive
Sales Executive
Reference Manager
Marketing Executive
Sales Executive

I'm a Customer Reference Manager

  • I have to track how and how often we're using customer references and prevent burnout
  • I need to improve the visibility and project management of all customer reference activities
  • I must be able to report program impact on revenue and track other key metrics

Point of Reference provides pragmatic and measurable customer reference management technology solutions and content development services that help reference managers organize content and processes and leverage customer insights using a decidedly unconventional approach.

Dreamforce and Customer Advocacy Programs

Dreamforce 2014 has wrapped up with a bang and a host of new products. Marc Benioff’s vision of world connectivity, mobility and collaboration seems to be on a fast track, and the customer advocacy programs world is walking in lock-step from where we sit as the developers of ReferenceEdge. His keynote theme, the Internet of […]


Metrics & Customer Reference Program Impact

We see it all the time. The excitement of a new customer reference program launch. Sales, PR, AR, social media and investor relations see relief from the often fruitless search for reference customers. There’s lots of buzz and a rush to build out the customer reference pool to it’s optimum level. ┬áThis is the honeymoon […]



A Native App for Salesforce®

The only enterprise caliber, native Salesforce® customer reference management app. ReferenceEdge is installed on your instance of Salesforce and manages customer reference intelligence and processes. It's tuned to make searches and requests fast and efficient on the desktop and on mobile devices (Salesforce1 ready).

Content Development

The Right Content for Every Stage of the Sales Cycle

Point of Reference offers a variety of video, audio and written content products to fit any need, including our exclusive offerings, TruPoints™ and Customer Reference Forums.

Supplemental Staffing

Top-Notch Staffing Solutions

Need an extra 8 hours, 24 hours, 40 hours per week? Point of Reference puts extended members of our team at your disposal.