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I'm a Customer Reference Manager
- I have to track how and how often we're using customer references and prevent burnout
- I need to improve the visibility and project management of all customer reference activities
- I must be able to report program impact on revenue and track other key metrics
Point of Reference provides pragmatic and measurable customer reference management technology solutions and content development services that help reference managers organize content and processes and leverage customer insights using a decidedly unconventional approach.
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Customer Reference Management Case Studies, Tools and White Papers> Lexmark International, Inc. Case Study: A Story of Global Success Realized One Region at a Time
> Customer Reference Guides for User Adoption: Insights into successfully navigating the obstacles
> Customer Reference Program Marketing Plan Tool: Free, customizable tool to help organizations jumpstart a Customer Reference Program initiative
> Customer Reference Program Maturity Model Assessment Tool: Assess your Customer Reference Program using 11 key criteria -
Reality check> Schedule a complimentary CRPeak Assessment by our experts and receive an Rx for improvement
> Take a free instant online self-assessment and see how your Customer Reference Program compares to others -
ReferenceStor receives certification for Salesforce.com’s AppExchange
"Point of Reference and Salesforce.com announced jointly the certification of Point of Reference reference management solution as part of its AppExchange program." Read More
Most CEOs Think Marketers Lack Credibility
January 18th, 2012
When CMOs aren’t in alignment with the CEO marketing takes a credibility hit. Laura Ramos summarizes the issues and provides advice for CMOs who don’t think like CEOs. There are big lessons here for customer reference program leaders.
Persuading Sales to Nominate Customer References
January 11th, 2012
Sales is one of the best, though not only, source of customer reference candidates for a customer reference program. Yet it can be a challenge to get reps to bring them to the reference program’s attention. This post provides a summary of ideas from a LinkedIn group discussion on CRKSN.
ReferenceStor™
One place to find and manage all things reference-related.
ReferenceStor is our hosted reference database and process management system. Say goodbye to outdated worksheets, pleas for IT help, and embarrassing who's on first situations with customers.
TruPoints™
How can a reference be available 20 times a day?
TruPoints are unscripted, candid reference interview replays, video and audio, that satisfy 75%-80% of live reference requests. Salespeople can put reference interviews onto prospects' desktops in minutes and know exactly what parts of the interview were reviewed.
Point Services
One relationship to manage, many solutions for your program
Have what you think is an off–the–wall request? Ask us! We’ve probably done it or are doing it for other clients already. The list is long, but here's a sample of services wersquo;ve provided that you may not associate with Point of Reference: tradeshow videos, customer profile updates, podcasts, supplemental staffing, viral promotional videos for the program, written industry composite and ROI studies, surveys and analyst award nominations.
