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Reference Manager
Marketing Executive
Sales Executive
Reference Manager
Marketing Executive
Sales Executive

I'm a Customer Reference Manager

  • I have to track how and how often we're using customer references and prevent burnout
  • I need to improve the visibility and project management of all customer reference activities
  • I must be able to report program impact on revenue and track other key metrics

Point of Reference provides pragmatic and measurable customer reference management technology solutions and content development services that help reference managers organize content and processes and leverage customer insights using a decidedly unconventional approach.

Mobile Customer Reference Management, Meet Salesforce1

If you attended last year’s Dreamforce event, you heard “Salesforce1″ mentioned—a lot. It’s a big investment by Salesforce.com® aimed at providing tighter integration between all its offerings, a single development platform for any device and additional capabilities to connect, in even more ways, effortlessly to other applications. It’s a game changer! For details read Forrester’s […]


The Value Gap and Customer Advocacy

The value gap, as defined by SiriusDecisions, can be addressed in a variety of ways, but customer advocates may be the most expedient.



A Native App for Salesforce®

The only enterprise caliber, native Salesforce® customer reference management app. ReferenceEdge is installed on your instance of Salesforce and manages customer reference intelligence and processes. It's tuned to make searches and requests fast and efficient on the desktop and on mobile devices (Salesforce1 ready).

Content Development

The Right Content for Every Stage of the Sales Cycle

Point of Reference offers a variety of video, audio and written content products to fit any need, including our exclusive offerings, TruPoints™ and Customer Reference Forums.

Supplemental Staffing

Top-Notch Staffing Solutions

Need an extra 8 hours, 24 hours, 40 hours per week? Point of Reference puts extended members of our team at your disposal.