Effective customer reference management isn’t easy. The challenges are substantial: incomplete, outdated reference information; managing reference requests consumes hours of time; everyone in the company needs the same references for something; and metrics to gauge success are tough to capture.
Point of Reference provides stress relief for reference managers through solutions that organize reference content and program processes, and leverage customer insights using a decidedly unconventional approach.
To Do List
- Get reference “stuff” in one place
- Brainstorm with sales – stop burnout
- ID and coord banking customer for case study/release/FS conference
Reality check
> Take a free instant
online self-assessment
See how your Customer Reference Program compares to others.
Free whitepapers
> Maturity Model
Assess your Customer Reference Program with 11 key criteria.
> Reference Program Essentials
Learn 7 Essential Elements of an Effective Reference Program.
Sales Effectiveness Webinar Series
See a replay of our webinar with Sant Corporation: "Don't Take My Word For It...": The Power of Customer References and What You May Be Missing
> See it now
