We Work Side by Side With Customers To Implement Successful Customer Reference Programs

Since 2003, Point of Reference has been helping customers design and implement successful customer reference programs by combining industry knowledge and our comprehensive business-to-business customer reference management solutions. We're privately held and based in the mile-high city of Denver, Colorado where quality of life is part of our culture. We work with purpose, passion and a sense of urgency knowing that you depend on us to play a vital role in your organization's success.

What makes Point of Reference special is that we understand the world of the Sales and customer references having spent most of our careers in the trenches. We know how to produce compelling content, and how and when Sales uses content to close deals. We also know how salespeople think about “tools,” and what creates obstacles in adoption. That intrinsic knowledge gives us an invaluable perspective which we bring to each client relationship at no additional cost. That's how we maintain the happiest group of customers you'll ever meet.

When customers are truly thrilled about their experience with your product or service, they can become outspoken “evangelists” for your company. This group of satisfied believers can be converted into a potent marketing force to grow your universe of customers.

Jackie Huba
Writer, speaker, consultant, author of “Creating Customer Evangelists” and “Citizen Marketers”