We’re your customer advocacy gurus.
Pragmatic advice & best practices every step of the way.

Customer Advocate Program Consulting

Building and running a customer advocate program isn’t rocket science. However, there are a lot of moving parts, intricate processes, stakeholder commitments and protocols involved. Given an infinite amount of time a savvy program manager could figure it out and start quantifiably influencing sales and marketing activities in 6, 8, maybe 12 months. But time is usually of the essence! Leadership expects to see quick, measurable results. Your sales team needed the benefits of high-octane program yesterday. Point of Reference is here to help you shortcut the learning curve and time to market.

Our Customer Advocate Program Maturity Model

We’ve seen a lot since 2003 and compiled a load of best practices within the framework of our Customer Reference Program Maturity Model  assessment tool. The maturity model helps you identify the state of your current advocacy practices and create actionable goals across 11 different program areas get to the next performance level. By deconstructing the program into discrete elements and evaluating each by importance, long and short term, the next 30, 90, 180 days ahead come into focus. Take the self-assessment now!

Our Customer Advocacy Program Maturity Model

We’ve seen a lot since 2003 and compiled a load of best practices within the framework of our Customer Advocacy Program Maturity Model  assessment tool. The maturity model helps you identify the state of your current advocacy practices and create actionable goals across 11 different program areas get to the next performance level. By deconstructing the program into discrete elements and evaluating each by importance, long and short term, the next 30, 90, 180 days ahead come into focus. Take the self-assessment now!