Building and running a customer reference program isn’t rocket science. However, there are a lot of moving parts, intricate processes, stakeholder commitments and protocols involved. Given an infinite amount of time a savvy program manager could figure it out and start quantifiably influencing sales and marketing activities in 6, 8, maybe 12 months. But time is usually of the essence! Leadership expects to see quick, measurable results. Your sales team needed the benefits of high octane program yesterday. Point of Reference is here to help you shortcut the learning curve and time to market.