Shona Sinclair

Shona Sinclair

Principal Customer References

Epicor

“We have improved reporting and can now get granular reporting on the influenced revenue from a specific contact at a customer account. There is real value in this data visibility as we build VIP experiences for our customer advocates.”

Carlos Gonzalez

Carlos Gonzalez

Award-Winning CMA Thought Leader

LinkedIn Profile

“ReferenceEdge reduced headaches around the reference administration, requests, and conversation scheduling elements and allowed the company to better focus on overall engagement and advocacy strategies.”

Meagan McAlexander

Meagan McAlexander

Customer Advocacy and Reference Program, Sr. Manager

CentralSquare

“With everything in a single queue, our reference manager knows exactly what needs to be done, and by when. We have fulfilled over a thousand reference requests in our first 18 months with ReferenceEdge, and influenced millions of dollars in revenue.”

Martha Casanova

Martha Casanova

Sr. Customer Marketing Manager

SailPoint

“With ReferenceEdge, users are able to self-serve, which allows the reference team to focus on recruiting new references and scaling the program. Since launch, we’ve grown from 120 reference accounts to over 700.”

Colette Chavalia

Colette Chavalia

Sr. Customer Marketing Manager

Databricks

“Our stakeholders and leadership team appreciate tool consolidation and efficiency, and with one cohesive reference process, they can quickly gain insight into the reference pipeline.”

Alyssa Vorhees

Alyssa Vorhees

Principal Customer Advocacy Marketing Manager

Paycor

“We’re rolling up to our Chief Revenue Officer, so having ReferenceEdge, it’s pretty huge to show the revenue influenced, the percentage of deals influenced, and the number of internal salespeople we have using this program.”

Alec Hulitzky

Alec Hulitzky

Sr. Operations Specialist, Customer Advocacy

Seismic

“[Before ReferenceEdge], we were leaning heavily on our most reliable advocates for reference calls and marketing activities. Now, we can see how often advocates are being requested to avoid reference fatigue.”

Daniel Palay

Daniel Palay

Senior Manager of Customer Advocacy

Grafana Labs

“I cannot do my job, we cannot do our job without ReferenceEdge; the seamlessness of it, the centralization of it, the fact that it’s in Salesforce. I would hesitate to even imagine what we would do without it.”

Jennifer Ells

Jennifer Ells

Manager of Customer Advocacy

Dayforce

“[With ReferenceEdge] I’m able to be more strategic; spend more time focusing on other initiatives like nurturing the accounts, expanding to other regions, and assisting other areas of the business in connecting with our advocates more proactively. ”

MaryAnn Rains

MaryAnn Rains

Customer Advocacy Marketing Manager

NAVEX

“We can’t say enough about the implementation process and ongoing support. When looking for a customer reference solution, we were looking for a tool as well as best practices advising.”

Aly McGue

Aly McGue

Senior Customer Marketing Manager

Amplitude

“Now, we’re able to report revenue influenced related to completed reference to sales leadership. Things have improved dramatically since I rolled out the platform. I see Point of Reference as true partners as I grow and scale my program.”

Jessica Thomas

Jessica Thomas

Technical Solutions, Analyst

Benevity

“By using ReferenceEdge, everything is more streamlined because reference requests are going directly from a salesperson to the appropriate client success manager.”

Evan Sharp & Jill Shields

Evan Sharp & Jill Shields

Sr. Manager of Customer Success & Customer Marketing Manager

Lever.co

“The two aspects [of ReferenceEdge] that were very important and impressive to me were the native Salesforce ® aspect, to have everything in one spot because that’s where our CS and sales reps live, and the analytics and dashboards.”

Allyson Crowell

Allyson Crowell

Formerly the Evidence & Editorial Group Lead, Brand Strategy

Blackbaud

“Our sales team is consistently using the platform rather than touching off email chains where they’re just asking their colleagues directly for help.”