Meet Some of Our Customer Advocates!

Our customer advocates drive customer reference programs for some of the top technology companies.  Their programs leverage customer advocates to shorten sales cycles, increase close rates, and expand upsell opportunities.  They depend on ReferenceEdge to manage their customer advocate programs.

Here is a sample of our customers and their success stories. Also check out our Salesforce.com AppExchange reviews.

Amazon Web Services
Amazon Web Services
Erin Traudt, Executive Marketing Leader
“Lowering the barrier of entry of any additional technology is extremely important for user adoption. To have something like ReferenceEdge that is an extension of the Salesforce UI helps with the adoption.”

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Epicor Software Corporation
Epicor Software Corporation
Tony Burton, Manager, Global Customer Reference Programs
"A sales rep can run a search on their phone from a prospect’s site. We have experienced an immediate impact by processing more reference requests faster while delivering the best possible match."

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HEAT Software (now iVanti)
HEAT Software (now iVanti)
Wendi Wolfgram, Director Customer Marketing
"The built-in tracking and reporting was a huge win in selling the product and the program to the CEO. We can tie every activity to an opportunity, so I can see at each stage how the advocacy program influences revenue.”

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Elastic
Elastic
Daniel Palay, Manager, Global Customer Programs
“[ReferenceEdge] was the only one that was native to Salesforce®, which was a huge benefit because Salesforce is a prominent tool for Elastic, and I didn’t have to build any conduits to move data from Salesforce into the system or retrain people on a different interface.”

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inContact
inContact
Alyse Chiariello, Director, Customer Marketing
"ReferenceEdge allowed us to build an advocacy program, and do more than just fulfilling reference requests.”
"The integration with Salesforce is fabulous and helps us control how often a reference is used and how they are used.”

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Genesys
Genesys
Danielle Hall, Senior Manager, Global Sales and Services Operations
“The peer-to-peer functionality enables account executives to quickly resolve easier requests and allows me to concentrate on reference situations where a sales representative requires assistance. Today, 66% of our reference requests are peer-to-peer.”

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