DENVER, CO (PRWEB) January 12, 2015 – Point of Reference, a Salesforce® partner, announced today
the release of version 1. 5 of ReferenceEdge℠, delivering the Profile Update Minder℠ feature. This new
functionality provides customer account owners with regular, automatic reminders to check and update
customer reference information via Salesforce Chatter or email.
“Quickly finding a high quality customer reference is dependent of the accuracy of the customer data you
have,” said David Sroka, President of Point of Reference, “Inaccurate reference data can derail an
important sale, yet keeping reference information up-to-date is hard to remember to do and too often low
priority. Profile Update Minder solves this problem.”
This latest release of ReferenceEdge, the first native, purpose-built enterprise customer reference
management app for Salesforce, frees program managers from having to remember to update stale
customer reference information. As a result, they can devote more time to more strategic activities.
Because the reminder and customer profile information are already in Salesforce, Profile Update Minder
saves sales representatives time and effort by providing a concise picture of all account information from
within the CRM application they use everyday.
Point of Reference is committed to transforming the way customer reference management is done by
automating routine, tactical aspects of the customer reference process. Their next generation customer
reference management app, ReferenceEdge streamlines tedious tasks for both the Customer Reference
Program manager and the sales force, from finding new customer candidates for the reference program
and automating the request process to keeping existing reference data fresh.
About Point of Reference®
Since 2003, Point of Reference has been helping companies leverage customer advocates to fuel
business growth and fortify brands. With complete perspective and proven execution, we integrate
scalable technology, content and supplemental staffing solutions that organize and optimize authentic
customer voices. By combining decades of industry expertise along with business-to-business customer
reference management solutions, Point of Reference helps its clients orchestrate coordinated reference
activities, inject relevant customer references and related content at the critical time in a sales cycle. For
more information, visit http://www.point-of-reference.com