DENVER, CO (PRWEB) April 3, 2015 – Point of Reference, a Salesforce® partner, announced today the release of version the spring edition of ReferenceEdge℠, delivering the Reference Lead Finder℠ feature. This new functionality systematically identifies leads for the customer reference program based on Salesforce opportunity data.
It’s time to transform the reference management function from an on-going scavenger hunt for reference-able accounts to a vital, pro-active and strategic mission to cultivate and leverage a company’s customer assets. But to do this, many of the routine jobs that cause bottlenecks need to be streamlined and automated.
ReferenceEdge℠, the first native Salesforce1 enterprise customer reference management solution, delivers essential capabilities that free Reference Managers from conventional and time-consuming tasks such as searching for new reference account prospects and being the gatekeeper for all reference-related communication.
In 2013 Point of Reference released ReferenceEdge, the first purpose-build native app for customer reference management. ReferenceEdge is designed to take full advantage of Salesforce features.
“In our initial release we solved a major piece of the puzzle by offering Peer-to-Peer automation of reference requests,” said David Sroka, President of Point of Reference. Now, the latest release automatically identifies potential customer references based on recently closed opportunities in Salesforce with the Reference Lead Finder capability. This new function automatically scans Salesforce opportunities and notifies the reference manager when an account may be mature enough to be a reference, which is only possible because ReferenceEdge is part of the Salesforce environment, so leveraging any Salesforce data, such as opportunities, is effortless.
Point of Reference is the only Salesforce partner with a native application, even among AppExchange-certified offerings. “The benefits of the native app are undeniable,” Sroka adds, “and we’ll continue expanding our technology, enabling the transformation of the reference manager’s role.”
About Point of Reference®
Since 2003, Point of Reference has been helping companies leverage customer advocates to fuel business growth and fortify brands. With complete perspective and proven execution, we integrate
scalable technology, content and supplemental staffing solutions that organize and optimize authentic customer voices. By combining decades of industry expertise along with business-to-business customer reference management solutions, Point of Reference helps its clients orchestrate coordinated reference activities, inject relevant customer references and related content at the critical time in a sales cycle. For more information, visit https://www.point-of-reference.com