Customer Marketing Poll Results
We’ve been collecting insights from the customer marketing professional community via LinkedIn polls. This information is a great baseline as well as comparitive information. We hope you find it as useful as we did.
If your company has a formal customer marketing/advocacy program, how long has it existed?
What is your “go to” general review site when you ask customers to leave you a review?
What is the most challenging part of building and running a customer community?
Other than headcount, if you were given additional budget for 2023, where would you spend it?
Which of the following content types do you find the most difficult to secure?
If you, as a customer marketer (CM), could get customer success (CS) to understand one thing, what would it be?
Are you able to correlate the use of customer content with closed revenue?
How many total years have you been in a customer marketing role?
How did you get into customer marketing?
Have you branded your customer advocacy program (e.g., Peer Advantage, Luminaries, BoxStars)?
If your role includes customer reference management, what percentage of your time “on average”is dedicated to that function?
How many customer marketing in-person events will you likely attend in the next 12 months?
For each customer marketing manager resource, how many internal stakeholders are supported (e.g., 1 manager per 250 stakeholders)?
Where do you go for customer marketing best practices?
Where do you manage your customer reference data?
How many hours a week, on average, do you spend on social media specific to customer marketing?
What has the most influence on the customer content (videos, case studies, etc.) you produce?
What do you think the ideal size of an executive customer advisory board (CAB) is?
What types of rewards do you offer customers for acts of advocacy?
In what part of the organization does your customer marketing/advocacy program reside?
83% – Marketing
10% – Product Marketing
3% – Customer Success
3% – Other