The program manager role, in its most evolved state, is an internal consultant position. You should be meeting with teams that use references (PR, AR, social, events, executives, etc.) in an effort to identify gaps and anticipate needs (new product launches, new segments, etc.). Aligning your program with top company goals guarantees maximum impact. To do this, you must be aware of those goals and included in planning sessions so that your program is proactively positioned to support those objectives.
ReferenceEdge: After identifying the metrics by which the leadership team will assess program success, ensure you have the right reports and dashboards to quantify that success. Schedule reports for and share dashboard charts with managers that need them.