Press Release


Point of Reference Expands App Automation to Take the Chore out of Keeping Customer Reference Intelligence Current

DENVER, CO (PRWEB) July 1, 2015 – Point of Reference, a Salesforce® partner, announced today the Summer release its customer reference management app, ReferenceEdgeSM, that includes new advanced automation: Profile Update MinderSM. This new functionality provides customer account owners with regular, automatic checkpoints via Salesforce Chatter or email for reviewing and updating customer reference profile information.

“Quickly finding a high-quality customer reference is dependent of the accuracy of the customer data you have,” said David Sroka, President of Point of Reference, “Inaccurate reference data doesn’t help an important sale, yet keeping reference information up-to-date is hard to remember to do and too often low priority. Profile Update Minder solves this problem.”

This latest release of ReferenceEdge, the first native, purpose-built enterprise customer reference management app for Salesforce, frees program managers from having to remember to update stale customer reference information. As a result, they can devote more time to other time sensitive or more strategic activities. Because customer profile information is already in Salesforce, Profile Update Minder saves sales representatives time and effort by providing a concise picture of all account information from within the CRM application they use every day.

Point of Reference is committed to transforming the way customer reference management is done by automating routine, tactical aspects of the customer reference process. Their next generation customer reference management app, ReferenceEdge streamlines tedious tasks for both the Customer Reference Program manager and the sales force, from finding new customer candidates for the reference program and automating the request process to keeping existing reference data fresh.

About Point of Reference®

Since 2003, Point of Reference has been helping companies leverage customer advocates to fuel business growth and fortify brands. With complete perspective and proven execution, we integrate scalable technology, content and supplemental staffing solutions that organize and optimize authentic customer voices. By combining decades of industry expertise along with business-to-business customer reference management solutions, Point of Reference helps its clients orchestrate coordinated reference activities, inject relevant customer references and related content at the critical time in a sales cycle. For more information, visit