7 Tips: How to Budget for a Customer Reference Program
As we head toward the end of the calendar year, the budget season is upon us and you’re probably starting to budget for your Customer Reference Program. If you’re lobbying for a customer reference program, or already have a preliminary green light to start building one, now is the time to ensure you have the funds you need to launch and sustain a high-impact program.
It’s also important that your organization view this program as a team sport, and not something that will just happen by giving responsibility to a program manager. This is a company resource with beneficiaries throughout the organization; it’s completely reasonable to anticipate—expect really—cross-functional contributions and participation. Only then will outstanding results materialize, and they will! Read more on setting healthy expectations.
Without further adieu, we offer these 7 tips to ensure you’re successful at securing the right budget, not just a budget.
More and more marketing departments have a dedicated content marketing function and budget, so that wasn’t addressed here. But if your company doesn’t have that function, nor a budget that’s another line item for your customer reference program budget request. There are many variables here. If you’d like our help with ballpark customer content costs or any other customer reference program best practices discussed above just call or email us.
Good luck with budgeting season!