Advocate Program Bad Practices

Customer Advocate Program “Bad Practices” – Pt. 2

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In part 1 of this post we covered 6 of the 11 program elements…

Rewarding Your Customer Advocates

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Rewarding your customer advocates, yes or no? Is there a "right…

Capturing and Keeping CxO Engagement for Customer Advocate Success

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CxO engagement in your customer advocate program (CAP) is the…

Overcoming the Top 4 Reasons Customer Reference Programs Fail – Inadequate Technology

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This post addresses the fourth most common reasons customer reference programs fail: technology, or more specifically, a lack of technology. But a tool can only be as successful as the data stored within. These are our thoughts on why both are very important considerations.