Capturing and Keeping CxO Engagement for Customer Advocate Success

/
CxO engagement in your customer advocate program (CAP) is the…

Overcoming the Top 4 Reasons Customer Reference Programs Fail – Inadequate Technology

/
This post addresses the fourth most common reasons customer reference programs fail: technology, or more specifically, a lack of technology. But a tool can only be as successful as the data stored within. These are our thoughts on why both are very important considerations.