ReferenceEdge Makes the Cut: Top Sales Automation Tools

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Salespeople need a "village" of apps supporting functions throughout the sales cycle to be successful . ReferenceEdge provides serious sales automation when it comes to customer reference sourcing and use.

Customer Reference Programs Should Support Exec Data Priority

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Marketing technology should support a top executive priority: data and data analytics. That includes the customer reference program technology.

CIO-CMO Collaboration & Customer Reference Management

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Move over Brad and Angelina. Get out of the way Kimye. Take a…

Overcoming the Top 4 Reasons Customer Reference Programs Fail – Inadequate Technology

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This post addresses the fourth most common reasons customer reference programs fail: technology, or more specifically, a lack of technology. But a tool can only be as successful as the data stored within. These are our thoughts on why both are very important considerations.