Customer Reference Management Software

To Build or Buy? Customer Reference Management Software

It's a cyclical question in our domain. Does it make more sense…
customer advocate program

Customer Advocate Program Measurement

"How do your customers measure customer advocate program impact?" We…

9 Tips for Selecting Your Customer Advocate Management Software

Recently there was an excellent post on MarketingProfs outlining key…
user adoption of customer advocate program

User Adoption of Customer Advocate Technology

This is a companion post to the User Adoption of Customer Advocate…

Webinar: Customer Reference Management on Salesforce®

We're giving a tour of the *only* 100% Salesforce® native customer reference management app, ReferenceEdge, on September 10th.

Customer Advocacy: What B2B Can Learn from B2C

Behind every B2B purchase is a person—a person who is used…

Profile Update Minder Feature in New Release of ReferenceEdge

Press Release FOR IMMEDIATE RELEASE Point of Reference…