Build vs. Buy

To Build or Buy? Customer Reference Management Software

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It's a cyclical question in our domain. Does it make more sense…

9 Tips for Selecting Your Customer Advocate Management Software

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Recently there was an excellent post on MarketingProfs outlining key…

Customer Advocate Program Measurement

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"How do your customers measure customer advocate program impact?" We…

User Adoption of Customer Advocate Technology

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This is a companion post to the User Adoption of Customer Advocate…

Webinar: Customer Reference Management on Salesforce®

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We're giving a tour of the *only* 100% Salesforce® native customer reference management app, ReferenceEdge, on September 10th.

Customer Advocacy: What B2B Can Learn from B2C

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Behind every B2B purchase is a person—a person who is used…

Profile Update Minder Feature in New Release of ReferenceEdge

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Press Release FOR IMMEDIATE RELEASE Point of Reference…