Webinar: How to Build Your Case for a Customer Reference Program

/
Learn how to build and propose a business case for a customer reference program---from marketing peers

Customer Advocacy Programs Won't Work Without It - Part II

/
To be successful a customer reference program must articulate how it supports strategic company objectives in order to obtain the necessary executive support.

Customer Advocacy Programs Won't Work Without It - Part I

/
You can do everything right, but without this critical success factor your customer advocacy program will wither on the vine

Customer Advocacy: What B2B Can Learn from B2C

/
Behind every B2B purchase is a person—a person who is used…

Customer Reference Programs Should Support Exec Data Priority

/
Marketing technology should support a top executive priority: data and data analytics. That includes the customer reference program technology.

Content Marketing: What Really Matters? Part II

/
Content marketing should be driven by the needs of the marketing and the specific points in the buyer's journey. Here are take-aways for reference managers.

Content Marketing: What Really Matters? Part I

/
B2B buyers consume less vendor content than you might think. The lesson, make sure it's the right content, which includes customer reference stories.

CIO-CMO Collaboration & Customer Reference Management

/
Move over Brad and Angelina. Get out of the way Kimye. Take a…

Overcoming the Top 4 Reasons Customer Reference Programs Fail – Inadequate Technology

/
This post addresses the fourth most common reasons customer reference programs fail: technology, or more specifically, a lack of technology. But a tool can only be as successful as the data stored within. These are our thoughts on why both are very important considerations.

Overcoming the Top 4 Reasons Customer Reference Programs Fail – Sales Leadership Support

/
Securing sales leadership support for the reference program is a keystone in a program's success. It is this group that can change sales rep behavior more than any other. This post talks about the reasons for lack of support and how to deal with them.