4 Essential Skills for Customer Marketers

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Marketing draws people with an essential combination of creativity…

Stop the Insanity: Change the Customer Reference Ownership Model

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Now is the time to reconsider the customer reference ownership model that does not include sales as part of the process. Here's how to rethink it.
customer advocate consultant

The Time is Now for the Customer Advocate Consultant

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First off, no, I'm not pitching a service. Rather, I'm predicting…

Customer Advocate Program Workflow Killers

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All business operations have potential snags and customer advocate…

Sales & Marketing: Meet Your New Customer Advocate Partner

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There are many ways that a Customer Success team can add value…

What is a Customer Advocate Program?

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Customer advocate programs, or customer reference programs, come…
user adoption of customer advocate program

User Adoption of Customer Advocate Technology

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This is a companion post to the User Adoption of Customer Advocate…
Customer Advocacy

Dear CMOs: What are you waiting for?

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Demand for peer insights and opinions before buying are at an…