Customer Advocate Program Workflow Killers

All business operations have potential snags and customer advocate…
Customer advocate compromises to avoid

Compromises that Kill Customer Advocate Programs

Compromise is generally accepted as an important element in getting…

Sales & Marketing: Meet Your New Customer Advocate Partner

There are many ways that a Customer Success team can add value…

What is a Customer Advocate Program?

Customer advocate programs, or customer reference programs, come…
user adoption of customer advocate program

User Adoption of Customer Advocate Technology

This is a companion post to the User Adoption of Customer Advocate…
Customer Advocacy

Dear CMOs: What are you waiting for?

Demand for peer insights and opinions before buying are at an…

Webinar: How to Build Your Case for a Customer Reference Program

Learn how to build and propose a business case for a customer reference program---from marketing peers

Customer Advocacy Programs Won't Work Without It - Part II

To be successful a customer reference program must articulate how it supports strategic company objectives in order to obtain the necessary executive support.