Customer Advocate Program Workflow Killers

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All business operations have potential snags and customer advocate…
Customer advocate compromises to avoid

Compromises that Kill Customer Advocate Programs

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Compromise is generally accepted as an important element in getting…

Sales & Marketing: Meet Your New Customer Advocate Partner

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There are many ways that a Customer Success team can add value…

What is a Customer Advocate Program?

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Customer advocate programs, or customer reference programs, come…
user adoption of customer advocate program

User Adoption of Customer Advocate Technology

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This is a companion post to the User Adoption of Customer Advocate…
Customer Advocacy

Dear CMOs: What are you waiting for?

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Demand for peer insights and opinions before buying are at an…

Webinar: How to Build Your Case for a Customer Reference Program

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Learn how to build and propose a business case for a customer reference program---from marketing peers

Customer Advocacy Programs Won't Work Without It - Part II

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To be successful a customer reference program must articulate how it supports strategic company objectives in order to obtain the necessary executive support.

Customer Advocacy Programs Won't Work Without It - Part I

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You can do everything right, but without this critical success factor your customer advocacy program will wither on the vine