Transforming Customer Reference Chaos into Strategic Asset

/
Many years ago a client, a top five strategic consulting firm,…
Customer Reference Management Software

To Build or Buy? Customer Reference Management Software

/
It's a cyclical question in our domain. Does it make more sense…
Budget for a Customer Advocate Program
customer references
customer advocacy program

Building Your Customer Advocate Database

/
A customer advocate program (CAP) is nothing without a list of…
customer advocate program

Customer Advocate Program Measurement

/
"How do your customers measure customer advocate program impact?" We…
Wearing many hats
customer reference program

Why Customers Choose to be Customer References

/
Why do customers choose to be a customer reference? This is a…

4 Essential Skills for Customer Marketers

/
Marketing draws people with an essential combination of creativity…

Stop the Insanity: Change the Customer Reference Ownership Model

/
Now is the time to reconsider the customer reference ownership model that does not include sales as part of the process. Here's how to rethink it.