Transforming Customer Reference Chaos into Strategic Asset

Many years ago a client, a top five strategic consulting firm,…
Customer Reference Management Software

To Build or Buy? Customer Reference Management Software

It's a cyclical question in our domain. Does it make more sense…
Budget for a Customer Advocate Program
customer references
customer advocacy program

Building Your Customer Advocate Database

A customer advocate program (CAP) is nothing without a list of…
customer advocate program

Customer Advocate Program Measurement

"How do your customers measure customer advocate program impact?" We…
Wearing many hats
customer reference program

Why Customers Choose to be Customer References

Why do customers choose to be a customer reference? This is a…

4 Essential Skills for Customer Marketers

Marketing draws people with an essential combination of creativity…

Stop the Insanity: Change the Customer Reference Ownership Model

Now is the time to reconsider the customer reference ownership model that does not include sales as part of the process. Here's how to rethink it.