Budget for a Customer Advocate Program
customer references
customer advocacy program

Building Your Customer Advocate Database

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A customer advocate program (CAP) is nothing without a list of…
customer advocate program

Customer Advocate Program Measurement

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"How do your customers measure customer advocate program impact?" We…
Wearing many hats
customer reference program

Why Customers Choose to be Customer References

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Why do customers choose to be a customer reference? This is a…

4 Essential Skills for Customer Marketers

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Marketing draws people with an essential combination of creativity…

Stop the Insanity: Change the Customer Reference Ownership Model

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Now is the time to reconsider the customer reference ownership model that does not include sales as part of the process. Here's how to rethink it.
customer advocate consultant

The Time is Now for the Customer Advocate Consultant

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First off, no, I'm not pitching a service. Rather, I'm predicting…