customer advocacy program

Building Your Customer Advocate Army

/
A customer advocate program (CAP) is nothing without a list of…
customer advocate consultant

The Time is Now for the Customer Advocate Consultant

/
First off, no, I’m not pitching a service. Rather, I’m predicting…

Leadership's Role in Customer Advocacy

/
Senior Executives throughout an organization need to invest in the customer advocate-centric approach that puts the customer and customer results at the heart of their enterprise. Today’s nimble organizations foster an active, cross-functional interchange of information. Marketing fills the funnel and Sales empties it.

Transforming Customer Reference Chaos into Strategic Asset

/
Many years ago a client, a top five strategic consulting firm,…
Customer advocate program launch

Tips for Launching a Customer Advocate Program

/
One of the biggest hurdles in launching a customer advocate program…
Customer Reference Management Software

To Build or Buy? Customer Reference Management Software

/
It's a cyclical question in our domain. Does it make more sense…
Budget for a Customer Advocate Program
customer references
advisory boards

Advisory Boards for Customer Reference Programs

/
Advisory boards are essential for customer reference programs.…
customer advocacy program

Building Your Customer Advocate Database

/
A customer advocate program (CAP) is nothing without a list of…