Budget for a Customer Advocate Program
Customer advocate program launch

7 Tips for Launching a Customer Advocate Program

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One of the biggest hurdles in launching a customer advocate program…

How to Reward for Customer Advocate Program Success

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The topic of rewarding customers for being references has always…
customer-centric content

Produce Reference Customer Content That Stakeholders *Need*

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If you’re in the customer advocate practitioner community you…
customer advocate program

Customer Advocate Program Measurement

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"How do your customers measure customer advocate program impact?" We…
advisory boards

Advisory Boards for Customer Reference Programs

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Advisory boards are essential for customer reference programs.…
user adoption of customer advocate program

User Adoption of Customer Advocate Programs

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Customer Advocate Program adoption by a company's sales and…

Overcoming the Top 4 Reasons Customer Advocate Programs Fail – Program Leadership

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The individual chosen to lead a customer reference program often determines the program's potential. Do they align with company goals? Do they have social IQ and EQ? Do they understand data? Here you'll find a list of the most important traits of an effective reference manager.