Is Digital on Your Customer Reference Stakeholder List?

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Customer reference programs often make the mistake of leaving…
customer advocate consultant

The Time is Now for the Customer Reference Consultant

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Does your company need a customer reference consultant? First…
user adoption of customer advocate program

User Adoption of Customer Reference Technology

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This is a companion post to the User Adoption of Customer Reference…
Budget for a Customer Advocate Program
Customer advocate program launch

7 Tips for Launching a Customer Reference Program

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One of the biggest hurdles in launching a customer reference…
user adoption of customer advocate program

User Adoption of Customer Reference Programs

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Program adoption by a company's sales, marketing and customer…
2020

Why Customer Marketers Should Care About Numbers

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Marketing, as a whole, is more focused on measurement than ever…
2020

References Through the Eyes of an RFP Manager

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“Provide contact information for three references of similar…
2020

Where Should a Customer Reference Program Live?

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"Where should a customer reference program live?" We get asked…