Customer advocate program launch

7 Tips for Launching a Customer Advocate Program

One of the biggest hurdles in launching a customer advocate program…

How to Reward for Customer Advocate Program Success

The topic of rewarding customers for being references has always…
customer-centric content

Produce Reference Customer Content That Stakeholders *Need*

If you’re in the customer advocate practitioner community you…
advisory boards

Advisory Boards for Customer Reference Programs

Advisory boards are essential for customer reference programs.…
user adoption of customer advocate program

User Adoption of Customer Advocate Programs

Customer Advocate Program adoption by a company's sales and…

Overcoming the Top 4 Reasons Customer Advocate Programs Fail – Program Leadership

The individual chosen to lead a customer reference program often determines the program's potential. Do they align with company goals? Do they have social IQ and EQ? Do they understand data? Here you'll find a list of the most important traits of an effective reference manager.
customer advocacy program

Building Your Customer Advocate Army

A customer advocate program (CAP) is nothing without a list of…
customer advocate consultant

The Time is Now for the Customer Advocate Consultant

First off, no, I’m not pitching a service. Rather, I’m predicting…

Leadership's Role in Customer Advocacy

Senior Executives throughout an organization need to invest in the customer advocate-centric approach that puts the customer and customer results at the heart of their enterprise. Today’s nimble organizations foster an active, cross-functional interchange of information. Marketing fills the funnel and Sales empties it.

Transforming Customer Reference Chaos into Strategic Asset

Many years ago a client, a top five strategic consulting firm,…