Advisory Boards for Customer Reference Programs

/
As a customer marketing/customer reference/customer advocate…

Building Your Customer Advocate Database

/
A customer advocate program (CAP) is nothing without a list of…
Wearing many hats
Build vs. Buy

To Build or Buy? Customer Reference Management Software

/
It's a cyclical question in our domain. Does it make more sense…
Customer advocate program launch

Tips for Launching a Customer Advocate Program

/
One of the biggest hurdles in launching a customer advocate program…

Why Customers Choose to be Customer References

/
Why do customers choose to be a customer reference? This is a…

4 Essential Skills for Customer Marketers

/
Marketing draws people with an essential combination of creativity…

Stop the Insanity: Change the Customer Reference Ownership Model

/
Now is the time to reconsider the customer reference ownership model that does not include sales as part of the process. Here's how to rethink it.
Now is the time for the Customer Advocate Consultant

The Time is Now for the Customer Advocate Consultant

/
First off, no, I'm not pitching a service. Rather, I'm predicting…