Budget for a Customer Advocate Program
Customer advocate program launch

7 Tips for Launching a Customer Advocate Program

One of the biggest hurdles in launching a customer advocate program…

How to Reward for Customer Advocate Program Success

The topic of rewarding customers for being references has always…
customer-centric content

Produce Reference Customer Content That Stakeholders *Need*

If you’re in the customer advocate practitioner community you…
customer advocate program

Customer Advocate Program Measurement

"How do your customers measure customer advocate program impact?" We…
advisory boards

Advisory Boards for Customer Reference Programs

Advisory boards are essential for customer reference programs.…
user adoption of customer advocate program

User Adoption of Customer Advocate Programs

Customer Advocate Program adoption by a company's sales and…

Overcoming the Top 4 Reasons Customer Advocate Programs Fail – Program Leadership

The individual chosen to lead a customer reference program often determines the program's potential. Do they align with company goals? Do they have social IQ and EQ? Do they understand data? Here you'll find a list of the most important traits of an effective reference manager.