Transforming Customer Reference Chaos into Strategic Asset

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Many years ago a client, a top five strategic consulting firm,…
Customer advocate program launch

Tips for Launching a Customer Advocate Program

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One of the biggest hurdles in launching a customer advocate program…
Budget for a Customer Advocate Program
customer references
advisory boards

Advisory Boards for Customer Reference Programs

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Advisory boards are essential for customer reference programs.…

Building Your Customer Advocate Database

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A customer advocate program (CAP) is nothing without a list of…
Wearing many hats
Customer Reference Management Software

To Build or Buy? Customer Reference Management Software

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It's a cyclical question in our domain. Does it make more sense…
customer reference program

Why Customers Choose to be Customer References

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Why do customers choose to be a customer reference? This is a…

4 Essential Skills for Customer Marketers

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Marketing draws people with an essential combination of creativity…