Customer Advocate Program Measurement

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"How do your customers measure customer advocate program impact?" We…

Overcoming the Top 4 Reasons Customer Reference Programs Fail – Inadequate Technology

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This post addresses the fourth most common reasons customer reference programs fail: technology, or more specifically, a lack of technology. But a tool can only be as successful as the data stored within. These are our thoughts on why both are very important considerations.

Customer Reference Program value - A metric that will resonate with executives

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There are a number of ways to show the value of a customer reference program. The options for proving strategic value to the organization are more difficult. Here's an approach formulated by SAP using Net Promoter scores that's quite brilliant.