User Adoption Articles

How Well Do You Know Your Company’s Sales Process?

How Well Do You Know Your Company’s Sales Process?

How well do you know your company’s sales process? How does a customer reference program manager know if customer advocate resources are being used by Sales to the fullest? This is a really important part of setting appropriate expectations (yours and leadership's),...

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User Adoption of Customer Reference Programs

User Adoption of Customer Reference Programs

Customer reference program adoption by a company's sales, marketing and customer success users may mean different things to different audiences in the company. We think of it in simple terms. The adoption goals of customer reference programs are no different than...

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Advisory Boards for Customer Advocacy Programs

Advisory Boards for Customer Advocacy Programs

Advisory boards are essential for customer advocacy programs. As a customer advocacy program manager, you need regular feedback to ensure the program is on track to meet the needs of its stakeholders. Relevance is the name of the game. Your primary objective is to...

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