Customer Reference Program Manager Traps

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What customer reference program manager traps are about to snare…

How Big is Your Customer Reference Black Market?

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Oh, that infuriating customer reference black market! You've…

How Well Do You Know Your Company’s Sales Process?

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How well do you know your company’s sales process? How does…
user adoption of customer advocate program

User Adoption of Customer Reference Programs

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Customer reference program adoption by a company's sales, marketing…
Advocate Program Bad Practices

Customer Reference Program “Bad Practices” – Pt. 2

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In part 1 of this post we covered 6 of the 11 program elements…
salesperson customer advocate

Engaging Salespeople in Customer Reference Programs

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Sometimes salespeople act like Greta Garbo―they just want to…

Capturing and Keeping CxO Engagement for Customer Reference Success

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CxO engagement in your customer reference program (CRP) is the…

Overcoming the Top 4 Reasons Customer Reference Programs Fail – Inadequate Technology

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This post addresses the fourth most common reasons customer reference programs fail: technology, or more specifically, a lack of technology. But a tool can only be as successful as the data stored within. These are our thoughts on why both are very important considerations.