Why Sales Isn’t 110% Into Your Customer Reference Program

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Ever wonder why Sales isn't 110% into your customer reference…

It’s the Search, Stupid

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“It’s the Search, Stupid” is a twist on an old campaign…

Customer Reference Program Manager Traps

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What customer reference program manager traps are about to snare…

How Big is Your Customer Reference Black Market?

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Oh, that infuriating customer reference black market! You've…

How Well Do You Know Your Company’s Sales Process?

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How well do you know your company’s sales process? How does…
user adoption of customer advocate program

User Adoption of Customer Reference Programs

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Customer reference program adoption by a company's sales, marketing…
Advocate Program Bad Practices

Customer Reference Program “Bad Practices” – Pt. 2

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In part 1 of this post we covered 6 of the 11 program elements…
salesperson customer advocate

Engaging Salespeople in Customer Reference Programs

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Sometimes salespeople act like Greta Garbo―they just want to…

Capturing and Keeping CxO Engagement for Customer Reference Success

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CxO engagement in your customer reference program (CRP) is the…