Customer Reference Program Manager Traps

What customer reference program manager traps are about to snare…

How Big is Your Customer Reference Black Market?

Oh, that infuriating customer reference black market! You've…

How Well Do You Know Your Company’s Sales Process?

How well do you know your company’s sales process? How does…
user adoption of customer advocate program

User Adoption of Customer Reference Programs

Customer reference program adoption by a company's sales, marketing…
Advocate Program Bad Practices

Customer Reference Program “Bad Practices” – Pt. 2

In part 1 of this post we covered 6 of the 11 program elements…
salesperson customer advocate

Engaging Salespeople in Customer Reference Programs

Sometimes salespeople act like Greta Garbo―they just want to…

Capturing and Keeping CxO Engagement for Customer Reference Success

CxO engagement in your customer reference program (CRP) is the…

Overcoming the Top 4 Reasons Customer Reference Programs Fail – Inadequate Technology

This post addresses the fourth most common reasons customer reference programs fail: technology, or more specifically, a lack of technology. But a tool can only be as successful as the data stored within. These are our thoughts on why both are very important considerations.