Why 2021 Saw Historic Customer Marketing Turnover?

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Customer Marketing functions experienced historic turnover in…

Why Sales Isn’t 110% Into Your Customer Reference Program

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Ever wonder why Sales isn't 110% into your customer reference…

Holistic Customer Marketing

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Holistic customer marketing is essential to optimized the value…

Yes, Sales Needs Customer Reference Training

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The title, "Yes, Sales Needs Customer Reference Training," sounds…

Is Customer Reference Management a F/T Job?

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You know the competition is stiff if you’re trying to hire…

Customer References Generate Demand Better!

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Do your customer references generate demand? One of the many…

Customer Reference Program Manager Traps

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What customer reference program manager traps are about to snare…

Are Your Salespeople Customer Reference SMEs?

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It seems like a question that doesn't need to be asked, right?…

One-to-Many Reference Activities

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Are you taking advantage of one-to-many reference activities?…