customer advocate program

Hard Numbers Back Customer Reference Programs

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Do hard numbers back the value of customer reference programs?…

6 Signs a Customer Reference Program is in Trouble

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Over nearly two decades in the customer reference arena,…

Customer References & Buyer Confidence

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Buyer confidence is an under-appreciated factor in purchase decisions…

How Many Customer References Should I Have?

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"How many customer references should I have in my program?" We…

Crafting a Customer Content Plan

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Crafting a customer content plan can be daunting. Have you just…

How Big is Your Customer Reference Black Market?

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Oh, that infuriating customer reference black market! You've…
Getting Unstuck eBook

Get your Customer Reference Program Unstuck!

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It's time to get your Customer Reference Program unstuck! If…

Is Digital on Your Customer Reference Stakeholder List?

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Customer reference programs often make the mistake of leaving…

How Well Do You Know Your Company’s Sales Process?

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How well do you know your company’s sales process? How does…
customer advocate consultant

Now’s the Time for a Customer Reference Consultant

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Does your company need a customer reference consultant? First…