user adoption of customer advocate program

User Adoption of Customer Reference Software

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Customer reference technology -- a software application to manage…
Budget for a Customer Advocate Program

The MarTechnification of Marketing

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Marketing is a creative endeavor, so it is no surprise that creative…
Customer Reference Management Software

To Build or Buy? Customer Reference Management Software

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It's a cyclical question in our domain. Does it make more sense…

9 Tips for Selecting Your Customer Reference Management Software

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Recently there was an excellent post on MarketingProfs outlining…

Integrate Functions and Technology: The MarTech Stack

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When 96% of any group votes in favor of something, that’s a…

Webinar: Customer Reference Management on Salesforce®

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We're giving a tour of the *only* 100% Salesforce® native customer reference management app, ReferenceEdge, on September 10th.