Nominations & Reference Requests – How Many Should You Expect?

/
When you're starting a brand new customer reference program,…

Customer References Generate Demand Better!

/
One of the many stakeholders of a comprehensive customer advocate…

Quashing the Reference Black Market

/
Every company that decides to take customer marketing more seriously,…

Customer Advocate Nomination Campaign Best Practices

/
Customer advocate nomination campaigns are or should be a regular…

Make Executive Heads Turn & Build Your Customer Marketing Program Faster

/
If you attended the PMA Customer Marketing Summit on April 13th…

What Are Your Customer Reference Program Stakeholders Thinking? Ask!

/
Not sure what your Customer Reference Program stakeholders think…

Why 2021 Saw Historic Customer Marketing Turnover?

/
Customer Marketing functions experienced historic turnover in…

Why Sales Isn’t 110% Into Your Customer Reference Program

/
Ever wonder why Sales isn't 110% into your customer reference…

Holistic Customer Marketing

/
Holistic customer marketing is essential to optimized the value…