Crafting a Customer Content Plan

Crafting a customer content plan can be daunting. Have you just…

How Big is Your Customer Reference Black Market?

Oh, that infuriating customer reference black market! You've…
Getting Unstuck eBook

Get your Customer Reference Program Unstuck!

If you're in charge of a customer reference program and it doesn't…

Is Digital on Your Customer Reference Stakeholder List?

Customer reference programs often make the mistake of leaving…

How Well Do You Know Your Company’s Sales Process?

How well do you know your company’s sales process? How does…

Leadership’s Role in Customer Marketing Success

Senior Executives throughout an organization need to invest in the customer advocate-centric approach that puts the customer and customer results at the heart of their enterprise. Today’s nimble organizations foster an active, cross-functional interchange of information. Marketing fills the funnel and Sales empties it.
user adoption of customer advocate program

User Adoption of Customer Reference Software

Customer reference technology -- a software application to manage…
Budget for a Customer Advocate Program
customer reference program

Why Customers Choose to be Customer References

Why do customers choose to be a customer reference? Answer this…
Customer advocate program launch

7 Tips for Launching a Customer Reference Program

One of the biggest hurdles in launching a customer reference…