Crafting a Customer Content Plan

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Crafting a customer content plan can be daunting. Have you just…

How Big is Your Customer Reference Black Market?

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Oh, that infuriating customer reference black market! You've…
Getting Unstuck eBook

Get your Customer Reference Program Unstuck!

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If you're in charge of a customer reference program and it doesn't…

Is Digital on Your Customer Reference Stakeholder List?

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Customer reference programs often make the mistake of leaving…

How Well Do You Know Your Company’s Sales Process?

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How well do you know your company’s sales process? How does…

Leadership’s Role in Customer Marketing Success

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Senior Executives throughout an organization need to invest in the customer advocate-centric approach that puts the customer and customer results at the heart of their enterprise. Today’s nimble organizations foster an active, cross-functional interchange of information. Marketing fills the funnel and Sales empties it.
user adoption of customer advocate program

User Adoption of Customer Reference Software

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Customer reference technology -- a software application to manage…
Budget for a Customer Advocate Program
customer reference program

Why Customers Choose to be Customer References

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Why do customers choose to be a customer reference? Answer this…
Customer advocate program launch

7 Tips for Launching a Customer Reference Program

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One of the biggest hurdles in launching a customer reference…