Customer References Generate Demand Better!

/
Do your customer references generate demand? One of the many…

One-to-Many Reference Activities

/
Are you taking advantage of one-to-many reference activities?…

Crafting a Customer Content Plan

/
Crafting a customer content plan can be daunting. Have you just…

Is Digital on Your Customer Reference Stakeholder List?

/
Customer reference programs often make the mistake of leaving…
customer advocate consultant

Now’s the Time for a Customer Reference Consultant

/
Does your company need a customer reference consultant? First…
customer-centric content

Produce Reference Customer Content That Stakeholders *Need*

/
If you’re in the customer advocate practitioner community you…
Search Customer Content

Customer Content is Only Powerful if it Can be Found

/
There are so many ways to tell your company's story through your…

Content Marketing: What Really Matters? Part II

/
Content marketing should be driven by the needs of the marketing and the specific points in the buyer's journey. Here are take-aways for reference managers.

Content Marketing: What Really Matters? Part I

/
B2B buyers consume less vendor content than you might think. The lesson, make sure it's the right content, which includes customer reference stories.

The Customer Reference Program Intersection with PR: Award Nominations

/
Customer reference programs can help many other marketing functions add impact and authenticity through the relationships they manage. Award nominations are one of these ways. Here's a real-world story of how one client helped PR.