Customer References Generate Demand Better!

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One of the many stakeholders of a comprehensive customer advocate…

Holistic Customer Marketing

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Holistic customer marketing is essential to optimized the value…

One-to-Many Reference Activities

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Are you taking advantage of one-to-many reference activities?…

Crafting a Customer Content Plan

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Crafting a customer content plan can be daunting. Have you just…

Is Digital on Your Customer Reference Stakeholder List?

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Customer reference programs often make the mistake of leaving…
customer advocate consultant

Now’s the Time for a Customer Reference Consultant

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Does your company need a customer reference consultant? First…
customer-centric content

Produce Reference Customer Content That Stakeholders *Need*

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If you’re in the customer advocate practitioner community you…
Search Customer Content

Customer Content is Only Powerful if it Can be Found

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There are so many ways to tell your company's story through your…

Content Marketing: What Really Matters? Part II

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Content marketing should be driven by the needs of the marketing and the specific points in the buyer's journey. Here are take-aways for reference managers.

Content Marketing: What Really Matters? Part I

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B2B buyers consume less vendor content than you might think. The lesson, make sure it's the right content, which includes customer reference stories.