Crafting a Customer Content Plan

Crafting a customer content plan can be daunting. Have you just…

Is Digital on Your Customer Reference Stakeholder List?

Customer reference programs often make the mistake of leaving…
customer advocate consultant

Now’s the Time for a Customer Reference Consultant

Does your company need a customer reference consultant? First…
customer-centric content

Produce Reference Customer Content That Stakeholders *Need*

If you’re in the customer advocate practitioner community you…
Search Customer Content

Customer Content is Only Powerful if it Can be Found

There are so many ways to tell your company's story through your…

Content Marketing: What Really Matters? Part II

Content marketing should be driven by the needs of the marketing and the specific points in the buyer's journey. Here are take-aways for reference managers.

Content Marketing: What Really Matters? Part I

B2B buyers consume less vendor content than you might think. The lesson, make sure it's the right content, which includes customer reference stories.

The Customer Reference Program Intersection with PR: Award Nominations

Customer reference programs can help many other marketing functions add impact and authenticity through the relationships they manage. Award nominations are one of these ways. Here's a real-world story of how one client helped PR.

Avoiding The Dark Side of Customer Reference Management

Bogus customer endorsements posted on seemingly genuine blogs are getting the attention of the FTC.