Budget for a Customer Advocate Program
Customer advocate program launch

7 Tips for Launching a Customer Reference Program

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One of the biggest hurdles in launching a customer reference…
2020

Where Should a Customer Reference Program Live?

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"Where should a customer reference program live?" We get asked…
customer advocacy program

Building Your Customer Reference Army

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A customer reference program (CRP) is nothing without a list…
Customer Reference Management Software

To Build or Buy? Customer Reference Management Software

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It's a cyclical question in our domain. Does it make more sense…

Capturing and Keeping CxO Engagement for Customer Reference Success

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CxO engagement in your customer reference program (CRP) is the…
Customer Advocates

Mining for Customer Advocates

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Are you mining your customer base to find your most precious…
customer references