Is Customer Reference Management a F/T Job?

You know the competition is stiff if you’re trying to hire…
Budget for a Customer Advocate Program
Customer advocate program launch

7 Tips for Launching a Customer Reference Program

One of the biggest hurdles in launching a customer reference…

Where Should a Customer Reference Program Live?

"Where should a customer reference program live?" We get asked…
customer advocacy program

Building Your Customer Reference Army

A customer reference program (CRP) is nothing without a list…
Customer Reference Management Software

To Build or Buy? Customer Reference Management Software

It's a cyclical question in our domain. Does it make more sense…

Capturing and Keeping CxO Engagement for Customer Reference Success

CxO engagement in your customer reference program (CRP) is the…
Customer Advocates

Mining for Customer Advocates

Are you mining your customer base to find your most precious…