Getting Unstuck eBook

Getting your Customer Advocate Program Unstuck! eBook

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If you're in charge of a customer advocate or customer marketing…

The MarTechnification of Marketing

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Marketing is a creative endeavor, so it is no surprise that creative…
Customer advocate program launch

Tips for Launching a Customer Advocate Program

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One of the biggest hurdles in launching a customer advocate program…

Why Customers Choose to be Customer References

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Why do customers choose to be a customer reference? This is a…

Stop the Insanity: Change the Customer Reference Ownership Model

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Now is the time to reconsider the customer reference ownership model that does not include sales as part of the process. Here's how to rethink it.

Leadership's Role in Customer Advocacy

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Senior Executives throughout an organization need to invest in the customer advocate-centric approach that puts the customer and customer results at the heart of their enterprise. Today’s nimble organizations foster an active, cross-functional interchange of information. Marketing fills the funnel and Sales empties it.

Integrate Functions and Technology: The MarTech Stack

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When 96% of any group votes in favor of something, that’s a…

Customer Advocate Program Measurement

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"How do your customers measure customer advocate program impact?" We…