Customer advocate program launch

Tips for Launching a Customer Advocate Program

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One of the biggest hurdles in launching a customer advocate program…
Budget for a Customer Advocate Program

Capturing and Keeping CxO Engagement for Customer Advocate Success

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CxO engagement in your customer advocate program (CAP) is the…
advisory boards

Advisory Boards for Customer Reference Programs

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Advisory boards are essential for customer reference programs.…

Building Your Customer Advocate Database

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A customer advocate program (CAP) is nothing without a list of…
Wearing many hats
Getting Unstuck eBook

Getting your Customer Advocate Program Unstuck! eBook

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If you're in charge of a customer advocate or customer marketing…

The MarTechnification of Marketing

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Marketing is a creative endeavor, so it is no surprise that creative…
customer reference program

Why Customers Choose to be Customer References

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Why do customers choose to be a customer reference? This is a…

Stop the Insanity: Change the Customer Reference Ownership Model

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Now is the time to reconsider the customer reference ownership model that does not include sales as part of the process. Here's how to rethink it.