salesperson customer advocate

Engaging Salespeople in Customer Advocate Programs

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Sometimes salespeople act like Greta Garbo―they just want to…
Customer Advocates

Mining for Customer Advocates

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Are you mining your customer base to find your most precious…
advisory boards

Advisory Boards for Customer Reference Programs

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Advisory boards are essential for customer reference programs.…
user adoption of customer advocate program

User Adoption of Customer Advocate Programs

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Customer Advocate Program adoption by a company's sales and…

Overcoming the Top 4 Reasons Customer Advocate Programs Fail – Program Leadership

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The individual chosen to lead a customer reference program often determines the program's potential. Do they align with company goals? Do they have social IQ and EQ? Do they understand data? Here you'll find a list of the most important traits of an effective reference manager.
customer advocacy program

Building Your Customer Advocate Army

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A customer advocate program (CAP) is nothing without a list of…

Leadership's Role in Customer Advocacy

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Senior Executives throughout an organization need to invest in the customer advocate-centric approach that puts the customer and customer results at the heart of their enterprise. Today’s nimble organizations foster an active, cross-functional interchange of information. Marketing fills the funnel and Sales empties it.

Transforming Customer Reference Chaos into Strategic Asset

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Many years ago a client, a top five strategic consulting firm,…
Customer advocate program launch

Tips for Launching a Customer Advocate Program

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One of the biggest hurdles in launching a customer advocate program…
Budget for a Customer Advocate Program