2020

Why Customer Marketers Should Care About Numbers

/
Marketing, as a whole, is more focused on measurement than ever…
2020

References Through the Eyes of an RFP Manager

/
“Provide contact information for three references of similar…
2020

Where Should a Customer Reference Program Live?

/
We get asked this question frequently during our sales process.…
Advocate Program Bad Practices

Customer Advocate Program “Bad Practices” – Pt. 2

/
In part 1 of this post we covered 6 of the 11 program elements…
Advocate Program Bad Practices

Customer Advocate Program “Bad Practices” – Pt. 1

/
We've accrued many customer advocate program best practices over…
customer advocacy program

Building Your Customer Advocate Army

/
A customer advocate program (CAP) is nothing without a list of…
customer reference program

Why Customers Choose to be Customer References

/
Why do customers choose to be a customer reference? This is a…
Budget for a Customer Advocate Program