Nominations & Reference Requests – How Many Should You Expect?

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When you're starting a brand new customer reference program,…

Customer References Generate Demand Better!

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One of the many stakeholders of a comprehensive customer advocate…

Quashing the Reference Black Market

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Every company that decides to take customer marketing more seriously,…

Make Executive Heads Turn & Build Your Customer Marketing Program Faster

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If you attended the PMA Customer Marketing Summit on April 13th…

What Are Your Customer Reference Program Stakeholders Thinking? Ask!

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Not sure what your Customer Reference Program stakeholders think…

A Customer Marketing Q&A / Part II

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There's a lot more to discuss about the world of customer marketing! This…

A Customer Marketing Q&A / Part I

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I had a chance to “talk shop” with Kim Glover, consultant…

Why 2021 Saw Historic Customer Marketing Turnover?

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Customer Marketing functions experienced historic turnover in…