Marketing Automation Accelerates Advocate Recruiting

/
Marketing automation is an essential tool to accelerate advocate…

Customer Reference Management: It’s a Team Sport

/
Customer reference management is a team sport, yet how many customer…
2021 Point of Reference

CROs – Customer Reference Programs’ New BFs?

/
As the leader of your reference program, how's your relationship…

6 Signs a Customer Reference Program is in Trouble

/
Over nearly two decades in the customer reference arena,…

How Many Customer References Should I Have?

/
"How many customer references should I have in my program?" We…

Crafting a Customer Content Plan

/
Crafting a customer content plan can be daunting. Have you just…

Is Digital on Your Customer Reference Stakeholder List?

/
Customer reference programs often make the mistake of leaving…

Leadership’s Role in Customer Marketing Success

/
Senior Executives throughout an organization need to invest in the customer advocate-centric approach that puts the customer and customer results at the heart of their enterprise. Today’s nimble organizations foster an active, cross-functional interchange of information. Marketing fills the funnel and Sales empties it.
2020

Customer Marketing Should Care About Numbers

/
Marketing, as a whole, is more focused on measurement than ever…