Is Customer Reference Management a F/T Job?

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You know the competition is stiff if you’re trying to hire…

Customer References Generate Demand Better!

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Do your customer references generate demand? One of the many…

One-to-Many Reference Activities

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Are you taking advantage of one-to-many reference activities?…

Marketing Automation Accelerates Advocate Recruiting

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Marketing automation is an essential tool to accelerate advocate…

Customer Reference Management: It’s a Team Sport

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Customer reference management is a team sport, yet how many customer…
2021 Point of Reference

CROs – Customer Reference Programs’ New BFs?

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As the leader of your reference program, how's your relationship…

6 Signs a Customer Reference Program is in Trouble

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Over nearly two decades in the customer reference arena,…

How Many Customer References Should I Have?

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"How many customer references should I have in my program?" We…

Crafting a Customer Content Plan

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Crafting a customer content plan can be daunting. Have you just…

Is Digital on Your Customer Reference Stakeholder List?

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Customer reference programs often make the mistake of leaving…