6 Signs a Customer Reference Program is in Trouble

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Over nearly two decades in the customer reference arena,…

How Many Customer References Should I Have?

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"How many customer references should I have in my program?" We…

Crafting a Customer Content Plan

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Crafting a customer content plan can be daunting. Have you just…

Is Digital on Your Customer Reference Stakeholder List?

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Customer reference programs often make the mistake of leaving…

Leadership’s Role in Customer Marketing Success

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Senior Executives throughout an organization need to invest in the customer advocate-centric approach that puts the customer and customer results at the heart of their enterprise. Today’s nimble organizations foster an active, cross-functional interchange of information. Marketing fills the funnel and Sales empties it.
2020

Customer Marketing Should Care About Numbers

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Marketing, as a whole, is more focused on measurement than ever…