Why 2021 Saw Historic Customer Marketing Turnover?

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Customer Marketing functions experienced historic turnover in…

Holistic Customer Marketing

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Holistic customer marketing is essential to optimized the value…

It’s the Search, Stupid

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“It’s the Search, Stupid” is a twist on an old campaign…

Is Customer Reference Management a F/T Job?

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You know the competition is stiff if you’re trying to hire…

Customer References Generate Demand Better!

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Do your customer references generate demand? One of the many…

One-to-Many Reference Activities

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Are you taking advantage of one-to-many reference activities?…

Marketing Automation Accelerates Advocate Recruiting

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Marketing automation is an essential tool to accelerate advocate…

Customer Reference Management: It’s a Team Sport

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Customer reference management is a team sport, yet how many customer…
2021 Point of Reference

CROs – Customer Reference Programs’ New BFs?

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As the leader of your reference program, how's your relationship…