Search Customer Content

Customer Content is Only Powerful if it Can be Found

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There are so many ways to tell your company's story through your…

Content Marketing: What Really Matters? Part II

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Content marketing should be driven by the needs of the marketing and the specific points in the buyer's journey. Here are take-aways for reference managers.

Content Marketing: What Really Matters? Part I

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B2B buyers consume less vendor content than you might think. The lesson, make sure it's the right content, which includes customer reference stories.

The Customer Reference Program Intersection with PR: Award Nominations

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Customer reference programs can help many other marketing functions add impact and authenticity through the relationships they manage. Award nominations are one of these ways. Here's a real-world story of how one client helped PR.

Avoiding The Dark Side of Customer Reference Management

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Bogus customer endorsements posted on seemingly genuine blogs are getting the attention of the FTC.