customer reference program

Why Customers Choose to be Customer References

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Why do customers choose to be a customer reference? This is a…
Customer advocate compromises to avoid

Compromises that Kill Customer Advocate Programs

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Compromise is generally accepted as an important element in getting…
Budget for a Customer Advocate Program
Customer advocate program launch

7 Tips for Launching a Customer Advocate Program

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One of the biggest hurdles in launching a customer advocate program…

How to Reward for Customer Advocate Program Success

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The topic of rewarding customers for being references has always…
salesperson customer advocate

Engaging Salespeople in Customer Advocate Programs

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Sometimes salespeople act like Greta Garbo―they just want to…
Customer Advocates

Mining for Customer Advocates

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Are you mining your customer base to find your most precious…
customer-centric content

Produce Reference Customer Content That Stakeholders *Need*

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If you’re in the customer advocate practitioner community you…