Advocate Program Bad Practices

Customer Advocate Program "Bad Practices" - Pt. 1

We've accrued many customer advocate program best practices over…
customer advocacy program

Building Your Customer Advocate Army

A customer advocate program (CAP) is nothing without a list of…
customer reference program

Why Customers Choose to be Customer References

Why do customers choose to be a customer reference? This is a…
Customer advocate compromises to avoid

Compromises that Kill Customer Advocate Programs

Compromise is generally accepted as an important element in getting…
Budget for a Customer Advocate Program
Customer advocate program launch

7 Tips for Launching a Customer Advocate Program

One of the biggest hurdles in launching a customer advocate program…

How to Reward for Customer Advocate Program Success

The topic of rewarding customers for being references has always…
salesperson customer advocate

Engaging Salespeople in Customer Advocate Programs

Sometimes salespeople act like Greta Garbo―they just want to…