Build vs. Buy

To Build or Buy? Customer Reference Management Software

It's a cyclical question in our domain. Does it make more sense…
Getting Unstuck eBook

Getting your Customer Advocate Program Unstuck! eBook

If you're in charge of a customer advocate or customer marketing…

9 Tips for Selecting Your Customer Advocate Management Software

Recently there was an excellent post on MarketingProfs outlining key…
Customer advocate program launch

Tips for Launching a Customer Advocate Program

One of the biggest hurdles in launching a customer advocate program…

Why Customers Choose to be Customer References

Why do customers choose to be a customer reference? This is a…

4 Essential Skills for Customer Marketers

Marketing draws people with an essential combination of creativity…

Stop the Insanity: Change the Customer Reference Ownership Model

Now is the time to reconsider the customer reference ownership model that does not include sales as part of the process. Here's how to rethink it.
Now is the time for the Customer Advocate Consultant

The Time is Now for the Customer Advocate Consultant

First off, no, I'm not pitching a service. Rather, I'm predicting…