Customer advocate program launch

Tips for Launching a Customer Advocate Program

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One of the biggest hurdles in launching a customer advocate program…
Budget for a Customer Advocate Program

Capturing and Keeping CxO Engagement for Customer Advocate Success

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CxO engagement in your customer advocate program (CAP) is the…
customer references
advisory boards

Advisory Boards for Customer Reference Programs

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Advisory boards are essential for customer reference programs.…

Building Your Customer Advocate Database

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A customer advocate program (CAP) is nothing without a list of…
Wearing many hats
Customer Reference Management Software

To Build or Buy? Customer Reference Management Software

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It's a cyclical question in our domain. Does it make more sense…
Getting Unstuck eBook

Getting your Customer Advocate Program Unstuck! eBook

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If you're in charge of a customer advocate or customer marketing…

9 Tips for Selecting Your Customer Advocate Management Software

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Recently there was an excellent post on MarketingProfs outlining key…