Build vs. Buy

To Build or Buy? Customer Reference Management Software

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It's a cyclical question in our domain. Does it make more sense…
Getting Unstuck eBook

Getting your Customer Advocate Program Unstuck! eBook

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If you're in charge of a customer advocate or customer marketing…

9 Tips for Selecting Your Customer Advocate Management Software

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Recently there was an excellent post on MarketingProfs outlining key…
Customer advocate program launch

Tips for Launching a Customer Advocate Program

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One of the biggest hurdles in launching a customer advocate program…

Why Customers Choose to be Customer References

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Why do customers choose to be a customer reference? This is a…

5 Essential Skills for Customer Marketers

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Marketing draws people with an essential combination of creativity…

Stop the Insanity: Change the Customer Reference Ownership Model

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Now is the time to reconsider the customer reference ownership model that does not include sales as part of the process. Here's how to rethink it.
Now is the time for the Customer Advocate Consultant

The Time is Now for the Customer Advocate Consultant

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First off, no, I'm not pitching a service. Rather, I'm predicting…

Leadership's Role in Customer Advocacy

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Senior Executives throughout an organization need to invest in the customer advocate-centric approach that puts the customer and customer results at the heart of their enterprise. Today’s nimble organizations foster an active, cross-functional interchange of information. Marketing fills the funnel and Sales empties it.