Advocate Program Bad Practices

Customer Advocate Program "Bad Practices" - Pt. 1

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We've accrued many customer advocate program best practices over…
customer advocacy program

Building Your Customer Advocate Army

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A customer advocate program (CAP) is nothing without a list of…
customer reference program

Why Customers Choose to be Customer References

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Why do customers choose to be a customer reference? This is a…
Customer advocate compromises to avoid

Compromises that Kill Customer Advocate Programs

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Compromise is generally accepted as an important element in getting…
Budget for a Customer Advocate Program
Customer advocate program launch

7 Tips for Launching a Customer Advocate Program

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One of the biggest hurdles in launching a customer advocate program…

How to Reward for Customer Advocate Program Success

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The topic of rewarding customers for being references has always…
salesperson customer advocate

Engaging Salespeople in Customer Advocate Programs

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Sometimes salespeople act like Greta Garbo―they just want to…