Getting Started
Strategic Nomination Campaigns: Ensuring Quality & Impact

Strategic Nomination Campaigns: Ensuring Quality & Impact

Nomination campaigns are a proven, quick method for identifying customers who are highly satisfied and enthusiastic about your solution. They’re useful for building, rebuilding and filling gaps in your customer advocate database—the foundation of any program. You can...

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To Build or Buy? Customer Advocate Management Software

To Build or Buy? Customer Advocate Management Software

It's a question that comes up once or twice a year in our domain. Does it make more sense to buy "off-the-shelf" customer advocate management software to run your program, or to build it? It's pretty attractive to think about the license fees that can be avoided if...

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Leadership’s Role in Customer Advocacy Success

Leadership’s Role in Customer Advocacy Success

Executive support: it's essential, critical. We've all heard it and said it.  But here's the central question: Do you know what support looks like? Do the executives know what you need and what support looks like? We often hear from program managers that executives...

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Rewards & Customer Advocacy Programs

Rewards & Customer Advocacy Programs

Rewards have become a staple of customer advocacy programs, but we find there's still a lot of uncertainty about how to approach designing, promoting and maintaining them. Here's our take on what to consider, and what's worked and not worked based on work with our...

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Fostering Trust: Continuous Stakeholder Engagement

Fostering Trust: Continuous Stakeholder Engagement

The importance of customer engagement as a central part of customer advocacy is well understood. It may not always be executed to the fullest, but like with any type of relationship you value, care and feeding is necessary and assumed. Do you apply the same principle...

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Advocacy Programs: Overcoming Internal Change Overload

Advocacy Programs: Overcoming Internal Change Overload

Are You a Change Junkie? Most people are not, and that should influence how you approach many aspects of your customer advocacy program. We had a really terrific conversation this week with our Change Champion customer, Meagan McAlexander, from CentralSquare...

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The Customer Success-Integrated Advocacy Ecosystem

The Customer Success-Integrated Advocacy Ecosystem

Way back in 2016 I attended the Gainsight PULSE conference. It was a real epiphany for me. I hadn’t realized just how far the customer success function had evolved. My takeaway was that customer success, when it exists, should be a sibling to customer advocacy. In...

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Stakeholders Ignoring Your Advocacy Program? Ask Why!

Stakeholders Ignoring Your Advocacy Program? Ask Why!

Does this sound familiar? You've done all the discovery to ensure your customer marketing/advocacy program meets the needs of your customers in sales, marketing, customer success, events and beyond. The program has been highly promoted and amplified by your leadership...

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Customer Advocate Success with Shared Commitment

Customer Advocate Success with Shared Commitment

Discrete Function to Program When customer advocate/reference programs came into being, they were typically tasked with one or two objectives: create case studies, and/or find customer references to help Sales move forward and close opportunities. As such, the...

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Everboarding—Not Onboarding Your Stakeholders

Everboarding—Not Onboarding Your Stakeholders

You may have heard the term everboarding. It applies to so many situations in business, including stakeholders and customer marketing/advocacy. Onboarding is a one-off project; everboarding is a continuous, evolutionary process. In practice, almost everything involves...

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