Budget for a Customer Advocate Program

Where Should a Customer Reference Program Live?

We get asked this question frequently during our sales process.…
advisory boards

Advisory Boards for Customer Reference Programs

Advisory boards are essential for customer reference programs.…

Capturing and Keeping CxO Engagement for Customer Advocate Success

CxO engagement in your customer advocate program (CAP) is the…
customer references

What is a Customer Advocate Program?

Customer advocate programs, or customer reference programs, come…

Customer Reference Program Maturity Model Podcast – Element 4: Field Relationship

In this podcast, the fifth in the Customer Reference Program…