Why do customers choose to be a customer reference? This is a question that should be answered early in the life cycle of a customer reference program because it drives one of the most fundamental functions: attracting members. It’s never too late to assess your environment if this question wasn’t answered earlier, or if the dynamics […]
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About David Sroka
This author has yet to write their bio.Meanwhile lets just say that we are proud David Sroka contributed a whooping 59 entries.
Entries by David Sroka
Marketing draws people with an essential combination of creativity and relationship building skills, but the demands of marketing program manager roles are changing. While those skills are still important, they need to be matched by proficiency with technology and data analytics, and a big picture perspective. As the B2B marketing function continues to evolve the […]
Now is the time to reconsider the customer reference ownership model that does not include sales as part of the process. Here’s how to rethink it.
First off, no, I’m not pitching a service. Rather, I’m predicting a new role in corporate America marketing. There is a need for a more cohesive approach to customer advocate marketing, customer reference marketing, customer marketing or whatever your company calls it. It’s being done today in pockets of your organization. It’s not a coordinated […]
When 96% of any group votes in favor of something, that’s a landslide. So, for those of us in the Marketing Technology business, the results of a recent Marketo study are worth our attention. According to the 2017 Marketing Benchmark Report – North America report published by Marketo a full 96% of the 1,300 plus […]
All business operations have potential snags and customer advocate programs are no exception. We have spent a decade and a half analyzing methods, designing systems, and helping streamline customer reference management processes to ensure client success. The people who need those references, salespeople predominantly, are resourceful and independent. When a program or project is working well, […]
This is part II of the CMO 2017 Trends post, which correlates recent predictions from Sirius Decisions and Association of Data-Driven Marketing & Advertising to the customer advocate world. When a trend or movement has reached critical momentum, people sometimes use the analogy of a train: powerful, gaining speed, and hard to stop. Automation of […]
News flash: The CMO’s job is changing. Okay, maybe that isn’t really breaking news. The CMO role always seems to be evolving but what is new – or at least worth paying attention to– is how CMO’s are structuring their organizations to be strategic, and what marketing professionals should be doing to adapt. These trends […]
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