There are so many ways to tell your company’s story through your customers. And the stories are out there along with customers willing to tell them in one form or another. But companies continue to struggle when it comes to getting those captured stories—customer content—into buyers’ hands. The Case for Customer Content According to a […]
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About David Sroka
This author has yet to write their bio.Meanwhile lets just say that we are proud David Sroka contributed a whooping 61 entries.
Entries by David Sroka
Recently there was an excellent post on MarketingProfs outlining key considerations in selecting marketing technology. The “Nine Critical Issues to Consider Before You Buy Marketing Software” had a lot of applicability to selecting customer advocate management software specifically. Here are 9 technology agnostic “DO“s specific to our customer advocate domain: 1) Know All Your Pain Points At […]
Why do customers choose to be a customer reference? This is a question that should be answered early in the life cycle of a customer reference program because it drives one of the most fundamental functions: attracting members. It’s never too late to assess your environment if this question wasn’t answered earlier, or if the dynamics […]
Marketing draws people with an essential combination of creativity and relationship building skills, but the demands of marketing program manager roles are changing. While those skills are still important, they need to be matched by proficiency with technology and data analytics, and a big picture perspective. As the B2B marketing function continues to evolve the […]
Now is the time to reconsider the customer reference ownership model that does not include sales as part of the process. Here’s how to rethink it.
First off, no, I’m not pitching a service. Rather, I’m predicting a new role in corporate America marketing. There is a need for a more cohesive approach to customer advocate marketing, customer reference marketing, customer marketing or whatever your company calls it. It’s being done today in pockets of your organization. It’s not a coordinated […]
When 96% of any group votes in favor of something, that’s a landslide. So, for those of us in the Marketing Technology business, the results of a recent Marketo study are worth our attention. According to the 2017 Marketing Benchmark Report – North America report published by Marketo a full 96% of the 1,300 plus […]
All business operations have potential snags and customer advocate programs are no exception. We have spent a decade and a half analyzing methods, designing systems, and helping streamline customer reference management processes to ensure client success. The people who need those references, salespeople predominantly, are resourceful and independent. When a program or project is working well, […]
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