CxO engagement in your customer reference program (CRP) is the holy grail/ brass ring of many Customer Reference Program Managers. In conversations with clients and prospects, the topic of executive support always comes up. Sometimes it is because a new customer reference initiative is risky. Other times, the program has been so tactical, executive awareness, […]
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About Barbara Donaldson
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Press Release FOR IMMEDIATE RELEASE Point of Reference Expands App Automation to Take the Chore out of Keeping Customer Reference Intelligence Current DENVER, CO (PRWEB) July 1, 2015 – Point of Reference, a Salesforce® partner, announced today the Summer release its customer reference management app, ReferenceEdgeSM, that includes new advanced automation: Profile Update MinderSM. This […]
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