Entries by Barbara Donaldson

Capturing and Keeping CxO Engagement for Customer Advocate Success

CxO engagement in your customer advocate program (CAP) is the holy grail/ brass ring of many Customer Advocate Program Managers. In conversations with clients and prospects, the topic of executive support always comes up.  Sometimes it is because a new customer advocate initiative is risky. Other times, the program has been so tactical, executive awareness, let […]

Profile Update Minder Feature in New Release of ReferenceEdge

Press Release FOR IMMEDIATE RELEASE Point of Reference Expands App Automation to Take the Chore out of Keeping Customer Reference Intelligence Current DENVER, CO (PRWEB) July 1, 2015 – Point of Reference, a Salesforce® partner, announced today the Summer release its customer reference management app, ReferenceEdgeSM, that includes new advanced automation: Profile Update MinderSM. This […]