Casey Hibbard of Compelling Case Studies recently published an article on MarketingProfs that we really liked. So much so that we asked for her permission to link to it and share it with our followers. Thanks Casey!

No need to preach to the choir regarding the influence and therefore power of customer references. Here’s a solid list of ideas that any reference program—or marketing department for that matter—can benefit from. Enjoy!

We recommend the Institute of Certified Customer Advocacy Professionals (ICCAP) for training and certification.
Make your skills and customer marketing expertise official!