Webcast Resource Page
Thank you so much for attending the “Before you leap!” webcast. We covered a lot of ground in 45 minutes. Here are some supplemental resources to expand your knowledge in the following areas.
If you missed any part of the webcast, or just want to hear it again, here’s the webcast replay.
Visit our blog for more customer reference expertise and best practices.
Positioning the program
Post-Acquisition Customer Advocacy Requirements (SiriusDecisions, Research Brief)
Securing and leveraging executive support
Capturing & Keeping CxO Engagement for Your Program (ebook)
Program leadership roles and skills
Advocate Program Manager Roles (infographic)
Building your database
Mining for Customer Advocates (blog)
Engaging Salespeople in Customer Advocate Programs (blog)
Customer Advocate Program Measurement (blog)
Customer Advocate Professional Development & Certification
Referential Certified Customer Advocate Professional (CCAP) program