Before You Leap! Webcast Resource Page

Webcast Resource Page

Thank you so much for attending the “Before you leap!” webcast. We covered a lot of ground in 45 minutes. Here are some supplemental resources to expand your knowledge in the following areas.

If you missed any part of the webcast, or just want to hear it again, here’s the webcast replay.

Visit our blog for more customer reference expertise and best practices.

  • Positioning the program

Post-Acquisition Customer Advocacy Requirements (SiriusDecisions, Research Brief)

  • Securing and leveraging executive support

Capturing & Keeping CxO Engagement for Your Program (ebook)

  • Program leadership roles and skills

Advocate Program Manager Roles (infographic)

  • Building your database

Mining for Customer Advocates (blog)

  • User adoption

Engaging Salespeople in Customer Advocate Programs (blog)

  • Program measurement

Customer Advocate Program Measurement (blog)

Customer Advocate Professional Development & Certification

Referential Certified Customer Advocate Professional (CCAP) program

Customer Advocate Community  Event

Summit on Customer Engagement 2020